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Posts
- How Marketers Are Scoring New Audiences with the NFL Playbook
- CMOs Are Wrong… If They Keep Clinging to Linear TV and Ignoring Gen Z and Millennials
- How the Super Bowl Proves the Need for Accurate Measurement of CTV Live-Event Ad Campaigns
- Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?
- Measuring Ad Attention With A Single-Source Measurement Solution
- 2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance
- 2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge
- Measuring Netflix’s Advertising Puzzle
- Clash of Tradition & Innovation in Media Measurement Strategies in 2024
- New-Wave Measurement: Navigating Cross-Channel Silos
- Cracking How To Measure CTV Advertising Effectiveness
- Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning
- Baby Boomers Embracing Streaming Services – Linear TV vs. CTV
- How Should FMCG Marketers Measure Cross-Media Ad Campaigns
- How can AI affect buying and planning of online and offline media?
- The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers
- McDonalds Germany Case Study
- Benefits to Person-level audience measurement
- The Future of Streaming: TV and Streaming Bundles
- Simplifying The Cross-AV Measurement Challenge
- A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution
- Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement
- The 8 Cross-Media & TV Advertising Trends In 2023
- Connected TV Drives Younger Audiences: 20% Of German CTV Users Exclusively Reached Through This Channel
- OOH Advertising in Cross-media Campaigns
- Beatgrid expands its team as proof of continuous exponential growth
- Vevo and Mini Case Study
- Television audience measurement: How to optimize TV advertising campaigns
- Digital TV acronyms: What is what…? And why?
- Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns
- CTV Advertising Measurement: How to manage incremental reach
- Sanofi Case Study
- Cinema First Case Study
- Belong Case Study
- Coles Case Study
- Google Case Study
- Beatgrid Finalist in the MRS Media Research Awards