Cross-Media Brand Lift Measurement.
Don’t rely on consumer-claimed ad exposure
Verify mid-funnel cross-media ad exposure by measuring your campaign's recency effect, and identifying optimal ad frequency and ad creative performance.
Be in charge of your cross-media campaigns
Use passive tracking to entice rich learnings, especially around how to manage TV campaigns alongside ATL retailer supported activities.
Understand the context
Understand the optimal weight of activity required to shift consideration of hardware brands, and how to reach the optimal R&F of multiple creative variations.
Familiarity vs competitors
Plan, buy and implement TV and video media plans in a truly agnostic way to maximise commercial outcomes.
How Brand Beat works
Consumers opt-in and are incentivized to participate in a cross-media metering panel, where each subject is structured based on its age, gender, and region. Then, to determine the total universe, we use the 18+ population census data from the official bureau of statistics.
Thanks to our Audio Content Recognition (ACR) technology, present in our meter app, we can track ad exposure at the individual level across TV, CTV, BVOD, and YouTube. Ads are encoded (through audio pitch shift) to differentiate between channels.
Exposed and control panelists receive (within 7 days after ad exposure) a survey via Beatgrid’s meter app, to verify and measure the ad’s cross-media campaign impact. We then execute a cross-analysis of survey data & advertising exposure data.