Brand Beat

Cross-media brand lift audience measurement analysis.

Don’t rely on consumer-claimed ad exposure​​

Verify mid-funnel cross-media ad exposure by measuring your campaign's recency effect, and identifying optimal ad frequency and ad creative performance.​

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Be in charge of your cross-media campaigns

Use passive tracking to entice rich learnings, especially around how to manage TV campaigns alongside ATL retailer supported activities.

Understand the context​​

Understand the optimal weight of activity required to shift consideration of hardware brands, and how to reach the optimal R&F of multiple creative variations.

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Familiarity vs competitors

Plan, buy and implement TV and video media plans in a truly agnostic way to maximise commercial outcomes.

How Brand Beat works

Panel research

Consumers opt-in and are incentivized to participate in a cross-media metering panel, where each subject is structured based on its age, gender, and region. Then, to determine the total universe, we use the 18+ population census data from the official bureau of statistics. 

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ACR Technology

Thanks to our Audio Content Recognition (ACR) technology, present in our meter app, we can track ad exposure at the individual level across TV, CTV, BVOD, and YouTube. Ads are encoded (through audio pitch shift) to differentiate between channels. 

Exposure analysis

Exposed and control panelists receive (within 7 days after ad exposure) a survey via Beatgrid’s meter app, to verify and measure the ad’s cross-media campaign impact. We then execute a cross-analysis of survey data & advertising exposure data.  

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Single-source brand lift reporting

Enjoy a user-friendly and holistic cross-media dashboard and optimize your campaigns.

Brand Beat Dashboard Brand Lift Cross-Media Measurement

What our clients say

Looking for a cross-media brand measurement product?

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Success stories​

These companies stayed on top of their competition thanks to Brand Beat.

Coles Supermarkets

Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.

Belong

Measuring BVOD and linear TV incremental reach and validating the various buying cross-channel tactics in the different regions of Australia.

Google

Creating a single-source panel that provides mid-campaign reads and evaluates the halo impact of cross-campaign exposure.

Brand Beat, an award-winning product

Recognized as a cross-media measurement industry-leader.

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