ACR Panel
Data collection system to tackle all cross-media advertising challenges.
Single-source cross-media measurement platform
- Learn more about our products and the technology and methodologies behind them.
Technology
Data collection
Products
Data output
Reach Beat
Cross -Media R&F Incrementality Measurement
- Determine incremental R&F by campaign and channel.
- Optimum flighting ratio by stream, by channel (front weight vs consistent).
- Campaign R&F performance vs. competition.
Brand Beat
Cross -Media Brand Lift Measurement
-
Measure the brand impact of live TV and video campaigns.
-
Best frequency per channel for brand lift.
-
Ad creative benchmark allows to build playbook for ad creation.
Footfall Beat
Cross -Media Retail Attribution Measurement
- Incrmental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
- Baseline of footfall of competitors (daily, weekly, monthly).
- Benchmark footfall lift by product stream vs. competitors for category HALO.
