Automatic Content Recognition Technology
Profiling consumer tendencies with passive ACR technology.
How our ACR technology works
Audio fingerprinting
The ACR software analyzes audio from TV, Radio or Internet streams to create an audio fingerprint from the content.
Data storage
Audio Fingerprints are then immediately stored on-device or in a cloud-based reference database.
Data matching
Cross-media audio is captured using a device microphone and then compared to our database, facilitating content identification.
Cross-media ACR technology
The future relies on privacy-safe single-source audio fingerprinting to map out your public audience’s cross-media behavior.
Cookieless cross-media measurement
With our cookieless pioneering ACR technology-based software, you will be able to monitor how YouTube, CTV, BVOD, TV, radio and OOH ad campaigns are performing.
Our ACR technology will allow you to accurately understand cross-media audience insights, ultimately helping you in the development of your ad ROI strategies.
Built to perform
Track audience cross-channel behavior.
Rapid audio recognition
~ 2 second audio recognition.
Perfected to perform the fastest Automatic Content Recognition.
Extremely efficient
Industry’s best mobile ACR process, with ‘ZERO’ energy impact by Apple’s iOS standards.
Always accurate
Pick up any sounds from any of the above channel with your smartphone. It even works in your pocket or with background noise.
Want to run a successful cross-media market research campaign?
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Success stories
These companies stayed on top of their competition thanks to our ACR cross-media solutions.
Coles Supermarket
Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.
Creating a single-source panel that provides mid-campaign reads and evaluates the halo impact of cross-campaign exposure.
Belong
Measuring BVOD and linear TV incremental reach and validating the various buying cross-channel tactics in the different regions of Australia.
Sanofi
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.