TV ADVERTISING ANALYTICS PLATFORM

The Future of
Cross-Media
Audience Measurement

Having trouble measuring TV and radio advertising performance?

SINGLE-SOURCE ACR TECHNOLOGY

The Future of
Cross-Media Audience Measurement

Improve your cross-media ROI with our single-source audience measurement platform.

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Cross-media
audience measurement

Verify ad performance per channel from a single-source.

Cross-media user, TV, YouTube, BVOD, CTV advertising measurement software

Improve your TV ad targeting with ACR technology

Analyzing cross-platform content consumption will stop being an issue.

Audiences are exposed to multiple-screen content with OOH touchpoints, making cross-media audience advertising measurement an increasingly difficult task for marketing teams.

  • Employ advanced privacy-compliant Automatic Content Recognition technology solutions for content filtration and customised ad targeting.
  • Use person-level TV, CTV, YouTube, and radio audience measurement software from a single source.
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Close your cross-media measurement gaps

Cookieless solutions to optimize your TV and radio ads.

  • Understand campaign performance metrics and cross-media audience behavioral patterns and drive significant ad ROI on ad spend.
  • Switch to granular data to crack the cross-media audience attribution challenge, and to measure and quantify the holistic value of your cross-media investments.

Full cross-funnel solutions

Identify cross-media audience behavior throughout the entire customer journey.

Image of Beatgrid's top of the funnel solution TOFU, includes Reach and Frequency, as well as Ad Attribution and Creative Cut-through
Image of Beatgrid's middle of the funnel solution MOFU, includes cross-media awareness, cross-media consideration, cross-media favorability, and cross-media purchase Intent
Image of Beatgrid's bottom of the funnel solution BOFU, tracks cross-media retail footfall attribution by spotting in-store behavior
Image of Beatgrid's single-source full-funnel solution tackles cross-media reach & frequency, brand lift, and retail footfall attribution

Products

Replace outdated claimed exposure with person-level deterministic cross-media ad exposure data.

R&F Beat

Cross-Media R&F
Incrementality Measurement

Brand Beat

Cross-Media
Brand Lift Measurement

Footfall Beat

Cross-Media
Retail Attribution Measurement

Next-generation independent audience measurement

Connect your brand’s campaigns with your customers. 

Already have a Beatgrid Analytics account?

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Understand how your cross-media campaigns are performing

Easy custom analytics reporting in a holistic dashboard with fast UI.

  • Understand creative video effectiveness and cut-through.
  • Track channel overlap & incrementality.
  • Brand lift based on verified cross-media ad exposure instead of claimed exposure.
  • Attribute effectiveness and cut-through to ad each creative.
  • Check real-time campaign analytics.
  • Unduplicated campaign KPIs by media channel.
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Case studies

Follow their steps and optimize your media investments.

Google

Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.

Sanofi

Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.

Coles Supermarkets

Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.

Cinema First

Designing a digital strategy to drive higher video engagement in premium content environments, and proving the incremental reach of CTV.

What's trending in the industry

Blog articles, market hot-topics, webinars, podcast shows and events.

CTV advertising: How to manage incremental reach

The emergence of CTV has been the lightening rod in exposing the gaps in existing cross-media measurement methodologies, especially for TV, creating the need to have real data on the audience, and critically the potential to add CTV incremental reach to campaigns.

Footfall measurement for TV and cross-media advertising campaigns

In-store visitation uplift data is key for advertisers to measure campaign effectiveness in driving offline marketing outcomes, especially footfall attribution in retail.

Television audience measurement: How to optimize TV advertising campaigns

Optimizing quality reach is about accurately tracking the TV audience across all sources of streamed media viewing and that means single-mindedly tracking the ads and seamlessly de-duplicating the data.​

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An award winning solution

Recognized as a cross-media measurement industry-leader.

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