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Independent proof of what every ad, every channel delivered.

 True single-source cross-media measurement — every ad measured on the same real people across all CTV, linear TV, BVOD, YouTube, social, audio, and OOH. 

 

Independent proof of what every ad, every channel delivered.

 True single-source cross-media measurement — every ad measured on the same real people across all CTV, linear TV, BVOD, YouTube, social, audio, and OOH. 

 

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The Challenge

Every channel grades its own homework

Linear TV measurement comes from one panel. YouTube and CTV are from each media platform, which are ‘walled gardens’. Brand lift from a recall survey. Footfall from a location vendor. Four sources, four methodologies, four different groups of people.

Now answer: what did each channel actually contribute? You can’t — because no single methodology follows the same people across every touchpoint. Your analytics team knows this. They present the numbers anyway, because there hasn’t been an alternative.

 

Independent Signals

The Platform

Single-source ad measurement platform

1st party data only, no 3rd party platform integrations. Beatgrid gives you the independent, deterministic baseline:  incremental reach, cross-channel deduplicated frequency, brand lift, and footfall, all  from a single panel that no platform controls. Tracking real people across every screen to prove exactly what each channel added to your outcomes. 

 
 
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Incremental Reach

 Identify which channels expand reach vs. duplicating audiences. 

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Cross-Platform Frequency

 Understand true exposure across platforms to optimise frequency 

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Brand & Business Outcomes

 Connect verified exposure to brand and conversion outcomes
 

Media Measurement for the new era.

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Deterministic Exposure Data

 Measure real ad exposure instead of modeled impressions. 

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Single-Source Cross-Media Visibility

 Understand how the same audiences experience campaigns across TV, CTV, YouTube, digital, audio, and OOH. 

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Independent measurement

 Evaluate performance across platforms without relying solely on the platform's reporting. 

How It Works

Mobile-based ACR metering for a human-verified ground truth

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Mobile App Panel

One opt-in panel. Passive audio metering. Every device, from linear TV to apps and browsers.

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ACR Technology

Lightweight passive audio recognition. Running in the background. Minimal battery impact.

Human Exposure Graph

Human Exposure Graph

 One person. One exposure history. Across every screen. 

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The Single-Source Solution

One measurement. Every channel. Every outcome

Beatgrid’s panel is opted-in consumers whose smartphones passively detect media advertising exposure across CTV, Linear TV, BVOD, YouTube, Audio, and OOH — simultaneously. The same people whose reach you’re deduplicating are the same people whose brand perception you’re measuring and the same people whose store visits you’re tracking.

  • ReachBeat — What did each channel actually add?
  • BrandBeat — Which channels shifted brand perception?
  • FootfallBeat — Which channels drove people through the door?

These aren't hard questions. They just require the right measurement.

Three products. One complete picture. One source.

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Reach Beat

Know exactly which channel delivers incremental Reach and Frequency.

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Brand Beat

Know which channels actually moved brand metrics.

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Footfall Beat

Know which channels drove people through the door.

The key benefits of the single-source approach

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Passively Measured Panel Exposure

Deterministic ACR-based measurement. Not modelled estimates.

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CTV-led Outcome Measurement

Incrementality measurement of all CTV platforms from one source. 

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Cross-Platform Performance Visibility

Inform media allocation decisions across TV, YouTube, digital, audio, OOH.

Beatgrid AI

AI plans media on data. Beatgrid is the data it should be calibrated against

Planning models and the new wave of agentic media tools are only as reliable as the ground truth that grounds them. Modelled inputs compound modelled error. Beatgrid produces deterministic, person-level exposure and outcome data — the human ground truth that calibrates AI-driven planning instead of guessing alongside it. Every campaign you measure becomes a prior your models, and your AI, can trust.

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Case Study: OVO Energy

With Beatgrid, OVO turned brand measurement into a growth engine—validating brand media's role in driving growth, shifting budget to higher-performing channels, and building a leaner, insight-led strategy. Brand advertising moved from cost centre to proven growth driver, backed by deterministic data, not assumptions.

Award-winning case study

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Proven results by the world's most demanding clients

Beatgrid’s panel is opted-in consumers whose smartphones passively detect media exposure across CTV, Linear TV, BVOD, YouTube, Audio, and OOH — simultaneously. The same people whose reach you’re deduplicating are the same people whose brand perception you’re measuring and the same people whose store visits you’re tracking.

Google × GroupM

+12% incremental reach, 1.23× efficiency gain.

Sanofi × The Trade Desk

37% incremental BVOD reach; the highest brand lift score in the category.

McDonald’s × The Trade Desk

+125% app registrations.

Case Studies

What changes with ground truth?

 


Your CFO stops questioning the media budget. Your agency brings better plans. Your AI plans on data it can trust. Your media investment becomes a strategic advantage — not a leap of faith.

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An award winning solution

Frequently asked questions

What is independent cross-media measurement?

A third-party panel — owned by no platform or agency — verifies what your campaign achieved across every channel. Beatgrid measures exposure at person level across CTV, Linear TV, BVOD, YouTube, Audio, and OOH simultaneously, so reach deduplication, brand lift, and footfall are observed, not modelled.

How is Beatgrid different from other measurement platforms?

Most approaches cover one channel deeply or stitch cross-media from different panels. Beatgrid measures reach, brand lift, and footfall on the same panel of people — every outcome linked at person level. One methodology. One source of truth.

How does the methodology work?

Smartphone-based audio recognition passively detects which ads each panellist was exposed to, across every screen. The same people are measured everywhere, so Beatgrid deduplicates reach, measures brand shifts, and tracks store visits on the same individuals.

 

Can Beatgrid data feed our planning models and AI tools?

Yes. Outputs are structured as deterministic priors that calibrate econometric models, planning platforms, and AI-driven planning systems with observed ground truth rather than modelled estimates.

Which channels and markets?

CTV, Linear TV, BVOD, YouTube, digital audio, OOH — on the same people. Six markets: US, UK, Australia, Germany, Canada, India.

How does Beatgrid measure CTV incremental reach?

Beatgrid measures CTV exposure at person level and deduplicates it against Linear, BVOD, YouTube, and Audio measured on the same panel. Because every channel is observed on the same individuals, incremental reach is calculated directly — not modelled from separate panels.

How large is Beatgrid’s panel?

5.8 million cumulative app installs and approximately 200,000 active panellists across six markets, powered by Beatgrid’s own consumer apps Media Rewards and Jagger. Each market panel is demographically weighted and continuously monitored for representativeness. This footprint powers one of the world's largest, most precise person-level, single-source cross-media audience measurement databases.

Is Beatgrid panel data privacy-compliant?

Yes — Beatgrid is fully GDPR, CCPA, IAB, ESOMAR, and MRC compliant. No audio is ever stored: the system captures a mathematical fingerprint, not a recording. Every panellist provides double opt-in consent and can withdraw at any time.

What does “human-verified” measurement mean?

Real human panellists whose smartphones passively detect actual ad exposure on actual screens — not modelled estimates, not bid-stream inference, not platform self-reporting. The data is observed at person level, which is why it can serve as ground truth for AI and econometric models.

Can Beatgrid measure brand lift from CTV campaigns?

Yes — BrandBeat compares exposed and matched unexposed panellists from the same panel, with no recall bias because exposure is observed rather than self-reported. The result is channel-level brand lift attribution with cost per lifted user.

Can Beatgrid attribute store visits to CTV advertising?

Yes — FootfallBeat tracks validated store visits among exposed audiences on the same panel that measured the ad exposure. Incrementality is calculated deterministically against a matched unexposed control — not modelled from bid-stream location data.

How does Beatgrid integrate with our planning tools and DSPs?

Beatgrid is a certified measurement partner for The Trade Desk and Amazon Ads, with measurement activating directly inside your DSP. Data delivery options include dashboard, API, Snowflake Secure Data Share, AWS Clean Rooms, S3, and CSV — compatible with major agency planning platforms.