TV ADVERTISING ANALYTICS PLATFORM
The Future of
Cross-Media
Audience Measurement
Having trouble measuring TV and radio advertising performance?
SINGLE-SOURCE ACR TECHNOLOGY
The Future of
Cross-Media Audience Measurement
Improve your cross-media ROI with our single-source audience measurement platform.
Cross-media
audience measurement
Verify ad performance per channel from a single-source.
Improve your TV ad targeting with ACR technology
Analyzing cross-platform content consumption will stop being an issue.
Audiences are exposed to multiple-screen content with OOH touchpoints, making cross-media audience advertising measurement an increasingly difficult task for marketing teams.
- Employ advanced privacy-compliant Automatic Content Recognition technology solutions for content filtration and customised ad targeting.
- Use person-level TV, CTV, YouTube, and radio audience measurement software from a single source.
Close your cross-media measurement gaps
Cookieless solutions to optimize your TV and radio ads.
- Understand campaign performance metrics and cross-media audience behavioral patterns and drive significant ad ROI on ad spend.
- Switch to granular data to crack the cross-media audience attribution challenge, and to measure and quantify the holistic value of your cross-media investments.
Full cross-funnel solutions
Identify cross-media audience behavior throughout the entire customer journey.
Products
Replace outdated claimed exposure with person-level deterministic cross-media ad exposure data.
R&F Beat
Cross-Media R&F
Incrementality Measurement
- Determine incremental R&F by campaign and channel.
- Optimum flighting ratio by stream, by channel (front weight vs consistent).
- Campaign R&F performance vs. competition.
Brand Beat
Cross-Media
Brand Lift Measurement
- Measure the brand impact of live TV and video campaigns.
- Best frequency per channel for brand lift.
- Ad creative benchmark allows to build playbook for ad creation.
Footfall Beat
Cross-Media
Retail Attribution Measurement
- Incrmental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
- Baseline of footfall of competitors (daily, weekly, monthly)
- Benchmark footfall lift by product stream vs. competitors for category HALO
Next-generation independent audience measurement
Already have a Beatgrid Analytics account?
Understand how your cross-media campaigns are performing
Easy custom analytics reporting in a holistic dashboard with fast UI.
- Understand creative video effectiveness and cut-through.
- Track channel overlap & incrementality.
- Brand lift based on verified cross-media ad exposure instead of claimed exposure.
- Attribute effectiveness and cut-through to ad each creative.
- Check real-time campaign analytics.
- Unduplicated campaign KPIs by media channel.
Case studies
Follow their steps and optimize your media investments.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Sanofi
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.
Coles Supermarkets
Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.
Cinema First
Designing a digital strategy to drive higher video engagement in premium content environments, and proving the incremental reach of CTV.
What's trending in the industry
Blog articles, market hot-topics, webinars, podcast shows and events.
CTV advertising: How to manage incremental reach
The emergence of CTV has been the lightening rod in exposing the gaps in existing cross-media measurement methodologies, especially for TV, creating the need to have real data on the audience, and critically the potential to add CTV incremental reach to campaigns.
Footfall measurement for TV and cross-media advertising campaigns
In-store visitation uplift data is key for advertisers to measure campaign effectiveness in driving offline marketing outcomes, especially footfall attribution in retail.
Television audience measurement: How to optimize TV advertising campaigns
Optimizing quality reach is about accurately tracking the TV audience across all sources of streamed media viewing and that means single-mindedly tracking the ads and seamlessly de-duplicating the data.
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An award winning solution
Recognized as a cross-media measurement industry-leader.
