Optimize your cross-media ad ROI and improve your media investments.
The Future of
Cross-Media
Audience Measurement
Having trouble measuring cross-media ad performance?
SINGLE-SOURCE ACR TECHNOLOGY
The Future of
Cross-Media Audience Measurement
Improve your cross-media ROI with our single-source audience measurement platform.
Cross-media
audience measurement
Single-source tracking
Tackle cross-media measurement challenges
Cookieless solutions to optimize your ads.
- Use a person-level TV, CTV, YouTube, and radio audience measurement software from a single source.
- Understand campaign performance metrics and audience behavioral patterns to drive significant ad ROI on ad spend.
Improve your targeting with ACR technology
Today’s audiences consume cross-channel content, with multiple-screen and OOH touchpoints, making advertising measurement increasingly difficult for marketing teams.
- Use advanced privacy-compliant Automatic Content Recognition technology solutions for content filtration and customised ad targeting.
- Use granular data to crack the cross-media attribution challenge, and to measure and quantify the holistic value of your cross-media investments.
Full cross-funnel solutions
Identify audience behavior throughout the entire customer journey.
Products
Cross-Media R&F
Incrementality Measurement
- Benchmark campaigns to optimise cross-channel R&F efficiency
- Optimum flighting ratio by stream, by channel (front weight vs consistent)
- Campaign R&F performance vs. competition
Cross-Media
Brand Lift Measurement
- Best creative combo and weight per stream for brand lift
- Best frequency per channel for brand lift
- Ad creative benchmark allows to build playbook for ad creation
Cross-Media
Retail Attribution Measurement
- Baseline of footfall of competitors (daily, weekly, monthly)
- Optimum R&F per by channel for footfall lift or tune-in lift
- Benchmark footfall lift by product stream vs. competitors for category HALO
Full-funnel metrics to help your media investments
Spot your cross-media efforts with an easy-to-use custom analytics platform with fast UI.
- Measure the brand impact of live TV and video campaigns.
- Intuitive reports to find commercial, program, or network level data for recent or historical periods.
- Understand creative video effectiveness and cut-through.
- Determine incremental R&F by campaign and channel.
- Track channel overlap & incrementality.
- Brand lift based on verified cross-media ad exposure instead of claimed exposure.
- Attribute effectiveness and cut-through to ad each creative.
- Check real-time campaign analytics.
- Incrmental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
- Unduplicated campaign KPIs by media channel.
Case studies
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Sanofi
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.
Coles Supermarkets
Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.
Cinema First
Designing a digital strategy to drive higher video engagement in premium content environments, and proving the incremental reach of CTV.
Next-generation independent audience measurement
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What our clients say
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An award winning solution
Recognized as a cross-media measurement industry-leader.
