TV ADVERTISING ANALYTICS PLATFORM
The Future of
Having trouble measuring TV and radio advertising performance?
SINGLE-SOURCE ACR TECHNOLOGY
The Future of
Cross-Media Audience Measurement
Improve your cross-media ROI with our single-source audience measurement platform.
Verify ad performance per channel from a single-source.
Improve your TV ad targeting with ACR technology
Analyzing cross-platform content consumption will stop being an issue.
Audiences are exposed to multiple-screen content with OOH touchpoints, making cross-media audience advertising measurement an increasingly difficult task for marketing teams.
- Employ advanced privacy-compliant Automatic Content Recognition technology solutions for content filtration and customised ad targeting.
- Use person-level TV, CTV, YouTube, and radio audience measurement software from a single source.
Close your cross-media measurement gaps
Cookieless solutions to optimize your TV and radio ads.
- Understand campaign performance metrics and cross-media audience behavioral patterns and drive significant ad ROI on ad spend.
- Switch to granular data to crack the cross-media audience attribution challenge, and to measure and quantify the holistic value of your cross-media investments.
Full cross-funnel solutions
Identify cross-media audience behavior throughout the entire customer journey.
Next-generation independent audience measurement
Already have a Beatgrid Analytics account?
Understand how your cross-media campaigns are performing
Easy custom analytics reporting in a holistic dashboard with fast UI.
- Understand creative video effectiveness and cut-through.
- Track channel overlap & incrementality.
- Brand lift based on verified cross-media ad exposure instead of claimed exposure.
- Attribute effectiveness and cut-through to ad each creative.
- Check real-time campaign analytics.
- Unduplicated campaign KPIs by media channel.
Follow their steps and optimize your media investments.
What's trending in the industry
Blog articles, market hot-topics, webinars, podcast shows and events.
CTV advertising: How to manage incremental reach
The emergence of CTV has been the lightening rod in exposing the gaps in existing cross-media measurement methodologies, especially for TV, creating the need to have real data on the audience, and critically the potential to add CTV incremental reach to campaigns.
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