The world’s largest scalable passive
cross-media measurement panel
Beatgrid operates one of the world’s largest smartphone-based passive media measurement panels,
capturing real advertising exposure across the same people and across every screen.
Cross-media campaigns scaled. Passive measurement didn't.
Advertisers now invest across fragmented media ecosystems. But most passive tracking panels struggle to scale because of
Battery consumption
Limited Coverage
Privacy Concerns
Participant Fatigue
As a result, many measurement approaches still rely on modeled exposure or stitched datasets.
Battery consumption
Always-on ACR tracking decimates device battery, forcing low adoption or high churn.
Limited Coverage
Most passive panels cover one or two channels — not the full media mix.
Privacy Concerns
Continuous audio sampling raises privacy flags and lowers participant trust.
participant fatigue
High burden leads to panel attrition and unrepresentative samples over time.
Passive measurement at true market scale
Beatgrid has built one of the largest scalable passive cross-media panels.
Efficient hybrid ACR detection
Privacy-first panel design
Low-friction mobile experience
Continuous quality validation
Participants contribute exposure data passively across multiple media environments, enabling holistic measurement at scale.
Privacy and transparency enable panel growth
Panel scale is not only a technical challenge — it is a trust challenge.
Beatgrid’s privacy-first approach focuses on:
Clear consent
Transparent data collection
Minimal device impact
Participant control
Because panelists understand and trust the measurement process, Beatgrid achieves higher engagement and panel stability.
This creates a positive feedback loop
Higher trust
larger panel
Richer data
Stronger insights
A continuous exposure profile across media
Beatgrid’s panel captures deterministic exposure signals that build a high-resolution understanding of audience behaviour.
Each participant contributes:
Cross-media exposure patterns
Frequency accumulation
Campaign response signals
Demographic context
This enables a trusted, single-source data layer for modern audience measurement and campaign optimisation.
Reliable data starts with reliable participants
Beatgrid continuously evaluates panel quality using advanced behavioural modelling and machine-learning validation.
Each participant receives a dynamic trust score based on engagement signals, demographic consistency, and exposure behaviour.
Only validated participants contribute to campaign datasets.
Built for population-level insights
In addition to behavioral tracking, over 200 demographic data points are collected throughout the panel’s user experience.
Panel recruitment and management ensure representation across key population dimensions, including:
Age ｜ Gender ｜ Region ｜ Household composition
Continuous monitoring maintains demographic balance and longitudinal consistency.
This enables decision-making based on representative audience data.
Campaign optimisation becomes grounded in real human exposure signals.
Understand real campaign impact
With Beatgrid’s superpanel, marketers can:
Measure the true cross-media reach of your consumer segment
Identify where to buy incremental audiences
Optimise for optimal frequency across platforms
A single source to connect ad exposure to brand and business outcomes
Fresh signals for modern advertising systems
Each campaign generates new exposure and behavioural data.
This creates a continuously learning dataset that supports:
Advanced campaign analytics
AI-driven optimisation models
Cross-platform media planning
In an increasingly automated advertising ecosystem, trusted human exposure data becomes critical.
Proven campaign outcomes
See how advertisers measure real marketing impact.
Google Case Study
Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.
Coles Case Study
Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.
Belong Case Study
Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.
Measure advertising the way real audiences experience It
See how Beatgrid’s scalable superpanel enables high-fidelity advertising measurement.