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About Us

See who is behind one of the fastest-growing adtech startups, and discover what made Beatgrid a pioneer in the cross-media measurement industry.

How it started

The story of Beatgrid began when Daniel Tjondronegoro and Leon van Zantvoort, two highly experienced tech entrepreneurs, were watching the Olympic Games, and in between events, they realized how they were being bombarded with irrelevant and annoying TV ads that didn’t match their profiles as a public audience. This made them realize there was a better way for brands to optimize their advertising efforts, to accurately reach their campaign goals and consumers.

After +4/5 years of product R&D, they developed a new passive ACR-based app in 2019, Media Rewards, also known as the “Shazam of ads”, has served the purpose of ending the advertising industry’s “adwaste” by better funneling advertisement money back into the intended audience and helping global brands improve their advertising ROI and better allocate their media budget.

Thanks to Beatgrid’s ACR technology software, global advertisers can understand if their cross-media advertising campaigns have been seen, heard, and understood.

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Our mission

Optimizing your TV, CTV, and YouTube ad campaigns through obsolete audience measurement tools that rely on third-party pixels and cookies is a thing of the past, and at Beatgrid, we are on a mission to be the future of cross-media measurement. 

With +400 campaigns across different regions, we have revolutionized the adtech industry and have become the go-to solution for global brands that want to optimize their cross-media advertising campaigns.

We help companies understand campaign performance metrics with the goal of leading them to immediate ad ROI optimization. 

Aiming for the stars

By leading the industry with our ACR-driven single-source solution, we are on a journey to becoming the global gold standard of cross-media audience measurement.

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Meet our team

Our main headquarters is located in the vibrant heart of The Hague, where our international team is dedicated to consolidating Beatgrid as a global adtech market disruptor, and we are on a quest to capture and disrupt the cross-media audience measurement industry with our Automatic Content Recognition (ACR) software.

Though we want to make advertisers’ and marketers’ jobs easier by analyzing today’s unmeasured buckets of advertising exposure, our main duty, as industry thought-leaders, is to protect the consumer’s data privacy.

Executive Leadership

Daniel Tjondronegoro


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Leon van Zantvoort


Company Board

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Matthew O'Grady

Board Advisor at Beatgrid

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Brendon Cook​

Board Advisor at Beatgrid

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Rahul Agarwal

Board Advisor at Beatgrid

Join us and redefine the cross-media measurement ecosystem

At Beatgrid, we love working with talented people who are on the cutting edge. Are you keen to make an ambitious career at one of the fastest-growing adtech startups? Motivated to join a highly-skilled team of app and web developers, data engineers, marketers, business developers, and designers?

Then check out our career opportunities and see if we have a job opening in the amazing cities of The Hague, London, Sydney, or New York. 

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ACR technology to optimize you cross-media campaigns

Running closed-loop attribution on your cross-media ads can be a tedious and extremely difficult task.

It doesn’t have to be this way for you though. Are you interested in learning how your cross-platform ad campaigns perform when being exposed to your key audiences? With our tailored single-source measurement data solution we can show you exactly what can be optimized and how.

Companies that trust our cross-media measurement solutions

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Success stories


Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.


Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.

Coles Supermarkets

Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.

Vevo & MINI

Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.