About Us

See who is behind one of the fastest-growing adtech startups, and discover what made Beatgrid a pioneer in the cross-media measurement industry.

How It Started​

The story of Beatgrid began when Daniel Tjondronegoro and Leon van Zantvoort, two highly experienced tech entrepreneurs, were watching the Olympic Games, and in between events, they realized how they were being bombarded with irrelevant and annoying TV ads that didn’t match their profiles as a public audience. This made them realize there was a better way for brands to optimize their advertising efforts, to accurately reach their campaign goals and consumers.

Our mission

“To deliver breakthrough, accurate, actionable ad measurement that puts customers first.”

Beatgrid empowers marketers with the most accurate TRUE Single-Source™ cross-media and ad effectiveness measurement, that is far superior to the hybrid solutions found in today’s market.

Our Vision

“To define the future of cross-media ad effectiveness and become the must-have solution for marketers.”

our team

In today’s dynamic media data landscape, where consumer privacy is paramount, our leadership team is paving the way with a privacy-first approach to reimagine and create the future of advertising.

Led by our visionary founders, our management is bolstered by a diverse advisory board comprising industry thought leaders from the US to Australia, ensuring we stay ahead in the global discourse. With a collective legacy of unparalleled experience and a commitment to the future, our leaders chart the path to cross-media measurement. Dive deeper and meet the trailblazers redefining ad effectiveness standards globally.

Executive Leadership

Image of Daniel Tjondronegoro, one of the founders of Beatgrid

Daniel Tjondronegoro


Image of Leon van Zantvoort, one of the founders of Beatgrid

Leon van Zantvoort


Company Board

Company Board

Image of Rahul Agarwal, one of the Board Advisors of Beatgrid

Rahul Agarwal

Board Advisor

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Matthew O'Grady

Board Advisor

Image of Brendon Cook​, one of the Board Advisors of Beatgrid

Brendon Cook

Board Advisor


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Join us: redefine the advertising industry

At Beatgrid, we love working with talented people who are on the cutting edge. Are you keen to make an ambitious career at one of the fastest-growing adtech startups? Motivated to join a highly-skilled team of app and web developers, data engineers, marketers, business developers, and designers?

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ACR Technology To Optimize You Cross-Media Campaigns​

Running closed-loop attribution on your cross-media ads can be a tedious and extremely difficult task.

It doesn’t have to be this way for you though. Are you interested in learning how your cross-platform ad campaigns perform when being exposed to your key audiences? With our tailored single-source measurement data solution we can show you exactly what can be optimized and how.

This is how they achieved it