ad effectiveness

Verify ad performance per channel from a TRUE single-source™.

Identify TV, CTV, YouTube, Netflix, and OOH Incremental Reach.

Spot Cross-Channel Audience Deduplication with a Mobile ACR Panel.​

Track Brand Lift Metrics: Awareness, Consideration, Cut-Through, Favorability and Purchase Intent.

TRUE Single-Source™ Measurement

Measure reach & ad effectiveness on the same person across the entire customer journey.

Stop Using Claimed Ad Exposure Data

Avoid Wasting Millions On Ineffective Media Investments.

  • Beware of using claimed ad exposure data that relies on inaccurate data fusions and modeling to match individual people with media exposure.
  • Without a TRUE Single-Source™ solution there is always a painful lack of precision in cross-media R&F and Brand Lift metrics.

Cookie-less Measurement

Consumers exhibit increased privacy awareness, and technology providers deprecate cookies.

Cookie-based or IP-matching solutions are not reliable.

As the ‘cookie’ approach fades away and IP-matching-based solutions measure devices rather than individuals, you will only achieve imprecise results for the millions of ad spend invested in your campaigns.


Upgrade to accurate cross-media ad exposure data - no more claimed ad exposure.


Cross-Media R&F
Incrementality Measurement


Brand Lift Measurement


Retail Attribution Measurement


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The world's largest advertisers are already working with Beatgrid

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