Measure reach & ad effectiveness on the same person across the entire customer journey.
Stop Using Claimed Ad Exposure Data
Avoid Wasting Millions On Ineffective Media Investments.
Beware of using claimed ad exposure data that relies on inaccurate data fusions and modeling to match individual people with media exposure.
Without a TRUE Single-Source™ solution there is always a painful lack of precision in cross-media R&F and Brand Lift metrics.
Cookie-less Measurement
Consumers exhibit increased privacy awareness, and technology providers deprecate cookies.
Cookie-based or IP-matching solutions are not reliable.
As the ‘cookie’ approach fades away and IP-matching-based solutions measure devices rather than individuals, you will only achieve imprecise results for the millions of ad spend invested in your campaigns.
Products
Upgrade to accurate cross-media ad exposure data - no more claimed ad exposure.
R&FBeat
Cross-Media R&F Incrementality Measurement
BrandBeat
Cross-Media Brand Lift Measurement
FootfallBeat
Cross-Media Retail Attribution Measurement
Testimonials
The world's largest advertisers are already working with Beatgrid