Measure cross-Media advertising

• Identify TV, CTV, YouTube, Netflix and OOH Incremental Reach.

• Spot Cross-Channel Audience Deduplication with a Mobile ACR Panel.

• Track Brand Lift Metrics: Awareness, Consideration, Cut-Through, Favorability and Purchase Intent.

Connect with a Campaign Specialist in your region
Cross-media user, TV, YouTube, BVOD, CTV advertising measurement software

Spot Ad Impressions & Duplicated Audiences

Measure TV & CTV Ads

  • Track unduplicated, incremental R&F by campaign and channel.
 
  • Understand the impact of your ad creative on brand lift.
 
  • Analyze campaign in-flight for performance across creative, media channels, and dayparts.
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Get in touch with a campaign specialist

Eliminate ad waste and navigate the fragmented media landscape with an agnostic cross-platform audience measurement solution.

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ACR Passive Mobile Panel

  • Measure cross-platform advertising with a passive ACR mobile panel from a single source.​

 

  • Validate census-level information with the same person-level deterministic solution used by industry leaders like Google, TTD, and Omnicom.

Tackle any Ad measurement challenge

R&F Beat

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Cross-Media R&F
Incrementality Measurement

  • Determine incremental R&F by campaign and channel.
  • Optimum flighting ratio by stream, by channel (front weight vs consistent).
  • Campaign R&F performance vs. competition.

Brand Beat

Photo of a couple watching TV and being exposed to cross-media ACR technology

Cross-Media
Brand Lift Measurement

  • Measure the brand impact of live TV and video campaigns.
  • Best frequency per channel for brand lift.
  • Ad creative benchmark allows to build playbook for ad creation.

Footfall Beat

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Cross-Media
Retail Attribution Measurement

  • Incrmental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
  • Baseline of footfall of competitors (daily, weekly, monthly).
  • Benchmark footfall lift by product stream vs. competitors for category HALO.
Contact with a Campaign Specialist

Closed-loop attribution
in every step of the funnel

Image of Beatgrid's top of the funnel solution TOFU, includes Reach and Frequency, as well as Ad Attribution and Creative Cut-through
Image of Beatgrid's middle of the funnel solution MOFU, includes cross-media awareness, cross-media consideration, cross-media favorability, and cross-media purchase Intent
Image of Beatgrid's bottom of the funnel solution BOFU, tracks cross-media retail footfall attribution by spotting in-store behavior
Image of Beatgrid's single-source full-funnel solution tackles cross-media reach & frequency, brand lift, and retail footfall attribution

+400 campaigns validating our solutions

R&F Incrementality, Brand Lift, Footfall and OOH measured in the US, the UK, AU, IN, and DE.

Image of Google, one of the global brands using Beatgrid's cross-media audience measurement solutions

Google

Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.

Image of Sanofi, one of the global brands using Beatgrid's cross-media audience measurement solutions

Sanofi

Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.

Image of the VEVO MINI, one of the global brands using Beatgrid's cross-media audience measurement solutions

Coles Supermarkets

Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years. 

the value of Accurate insights to act on

"Vevo works with Beatgrid because they have the unique ability to incorporate all points of cross-media reach using their single source measurement methodology. As music video content is increasingly viewed through the TV screen, it's hugely important to us and our clients that we understand what incremental audience Vevo delivers on top of traditional/existing AV campaigns. As Beatgrid's measurement technology does not rely on the need to integrate with each AV distribution channel, it means all video platforms, even those unattainable through other existing measurement services, can be incorporated and defined within overall campaign reach."
Richard Brant
Richard BrantVevo
"The Beatgrid measurement technology is a game-changer. It finally allows agencies & their clients to unpick cross-channel R&F from a single-source. The closed-loop footfall attribution enabled our client to make impressive ROI optimisations & it even won multiple campaign effectiveness awards."
Nick Bauer
Nick BauerStarcom
"Beatgrid’s single source cross-platform TV measurement solution allowed us to understand the impact of TV advertising at a granular level that we haven’t seen before. We are impressed by the accuracy of the data and the speed at which we could get tracking in place. The person-based measurement and effectiveness data enables us to evaluate the impact and value of our TV campaigns (large and small), with scope to incorporate other channels like online, radio and cinema in the future."
Evros Agamemnonos
Evros AgamemnonosOMD UK - Insights director​
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