Measure
cross-media
ad effectiveness
Verify ad performance per channel from a TRUE single-source™.
Identify TV, CTV, YouTube, Netflix, and OOH Incremental Reach.
Spot Cross-Channel Audience Deduplication with a Mobile ACR Panel.
Track Brand Lift Metrics: Awareness, Consideration, Cut-Through, Favorability and Purchase Intent.
TRUE Single-Source™ Measurement
Measure reach & ad effectiveness on the same person across the entire customer journey.
Stop Using Claimed Ad Exposure Data
Avoid Wasting Millions On Ineffective Media Investments.
- Beware of using claimed ad exposure data that relies on inaccurate data fusions and modeling to match individual people with media exposure.
- Without a TRUE Single-Source™ solution there is always a painful lack of precision in cross-media R&F and Brand Lift metrics.
Cookie-less Measurement
Consumers exhibit increased privacy awareness, and technology providers deprecate cookies.
Cookie-based or IP-matching solutions are not reliable.
As the ‘cookie’ approach fades away and IP-matching-based solutions measure devices rather than individuals, you will only achieve imprecise results for the millions of ad spend invested in your campaigns.
Products
Upgrade to accurate cross-media ad exposure data - no more claimed ad exposure.
R&FBeat
Cross-Media R&F
Incrementality Measurement
BrandBeat
Cross-Media
Brand Lift Measurement
FootfallBeat
Cross-Media
Retail Attribution Measurement
Testimonials
The world's largest advertisers are already working with Beatgrid
