Identify TV, CTV, YouTube, Netflix, and OOH Incremental Reach.
Spot Cross-Channel Audience Deduplication with a Mobile ACR Panel.
Track Brand Lift Metrics: Awareness, Consideration, Cut-Through, Favorability and Purchase Intent.
Cookie-based or IP-matching solutions are not reliable.
As the ‘cookie’ approach fades away and IP-matching-based solutions measure devices rather than individuals, you will only achieve imprecise results for the millions of ad spend invested in your campaigns.