• Identify TV, CTV, YouTube, Netflix and OOH Incremental Reach.
• Spot Cross-Channel Audience Deduplication with a Mobile ACR Panel.
• Track Brand Lift Metrics: Awareness, Consideration, Cut-Through, Favorability and Purchase Intent.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.
Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.