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Blog articles


CTV Drives Younger Audiences: 20% of German CTV users exclusively reached through this channel

OOH Advertising In Cross-Media Campaigns:
How to measure OOH attribution in the cross-channel context

Television audience measurement: How to optimize TV advertising campaigns

Digital TV acronyms: What is what...? And why?

Footfall measurement for TV and cross-media advertising campaigns

CTV advertising: How to manage incremental reach

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