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Thought Leadership

Everything you need to know about our company updates and the latest industry trends.

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2022

Image of a young audiences in Germany exclusively consuming CTV (Connected TV)

CTV Drives Younger Audiences: 20% of German CTV users exclusively reached through this channel

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Image of a BMW DOOH campaign in Times Square New York City (NYC)

OOH Advertising In Cross-Media Campaigns:
How to measure OOH attribution in the cross-channel context

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Image of a girl watching CTV, BVOD, AVOD, PVOD, or any other kind of VOD service

Television audience measurement: How to optimize TV advertising campaigns

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Image of a family bored watching TV, CTV, BVOD, AVOD or SVOD

Digital TV acronyms: What is what...? And why?

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Image of the thought leadership article How to measure TV footfall attribution in retail

Footfall measurement for TV and cross-media advertising campaigns

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Image of the thought leadership article CTV advertising: How to manage incremental reach

CTV advertising: How to manage incremental reach

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