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Solutions for
Brand Advertisers

Pinpoint cross-media campaign effectiveness with full-funnel metrics.

Challenges for Brand Advertisers

Using a deterministic measurement solution for total TV, radio and OOH

Reduce the struggle of accurately reaching your campaign’s cross-media target audience.

Identifying Linear TV, CTV
and radio advertising cut-through

Understand your audience’s attention span and how it reacts to your campaigns. 

Dealing with low-quality probabilistic
TV & CTV data

Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.

Analyzing and integrating cross-media data into their existing tools.

Use consistent and UX-friendly data to optimise campaign performance and reduce the struggle of analysing complex cross-media data reports.

Tailor-made solutions

R&F Beat

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Cross-Media R&F
Incrementality Measurement

Brand Beat

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Brand Lift Measurement

Footfall Beat

Photo of people going shopping

to Retail Attribution Measurement

Challenged by the new cross-media ad landscape?​

Let's work together!

Success Stories


Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.

Coles Supermarkets

Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.

Vevo & MINI

Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years. 

An award-winning solution

Recognized as a cross-media measurement industry-leader.

Photo of Media Research Group award for the Best Research Innovation 2021
Image of i-com Data Creativity Awards 2019
Image of MFA Best Use of Data & Analytics 2019
Image of Esomar Effectiveness Award
Image of MRS Awards 2021 Finalist
Image of Future TV Advertising Forum 2018 Awards Finalist
Image of IIC USA 016 awards Finalist