Pinpoint cross-media campaign effectiveness with full-funnel metrics.
Challenges for Brand Advertisers
Using a deterministic measurement solution for total TV, radio and OOH
Reduce the struggle of accurately reaching your campaign’s cross-media target audience.
Identifying Linear TV, CTV
and radio advertising cut-through
Understand your audience’s attention span and how it reacts to your campaigns.
Dealing with low-quality probabilistic
TV & CTV data
Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.
Analyzing and integrating cross-media data into their existing tools.
Use consistent and UX-friendly data to optimise campaign performance and reduce the struggle of analysing complex cross-media data reports.
Brand Lift Measurement
to Retail Attribution Measurement