Reduce the struggle of accurately reaching your campaign’s cross-media target audience.
Understand your audience’s attention span and how it reacts to your campaigns.
Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.
Use consistent and UX-friendly data to optimise campaign performance and reduce the struggle of analysing complex cross-media data reports.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.
Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.