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Beatgrid expands its team as proof of continuous exponential growth

Cross-media audience measurement adtech, asserts its growth in Q3 2022

Photo of Beatgrid's new team members

Beatgrid, the cross-media audience measurement adtech, asserts its growth in Q3 2022 with 5 new hires in the areas of Development with Lukáš Anda, Marketing with Ingrid Bravo and Clara Bergman, and Project Management with Rick Schroeder and Belén Casalá.

Lukáš Anda, Android Developer, will be assisting in the development and backend design of Beatgrid’s passive media monitoring apps by gathering user feedback and improving the UX. “Working at Beatgrid allows me to face and tackle new daily challenges. Joining such a dynamic workspace has allowed me to work on a state-of-the-art Android application, among other projects, where I get to test new technologies provided by tech giants such as Google. I love to see how the results of my efforts can positively impact large groups of users all over the world, and, directly and indirectly, make their lives better,” Lukáš Anda adds.

Beatgrid addresses one of the most urgent challenges for global brands and marketers today: the accurate measurement for attribution of advertising investments. It uses passive Automatic Content Recognition technology to capture cross-channel and person-level ad exposure through a single source, offering media buyers and planners n agnostic, full-funnel solution.

Ingrid Bravo and Clara Bergman will be supporting Beatgrid’s B2C brands by globally improving their users’ community experience and engagement, allowing for better cross-media audience measurement. Ingrid Bravo, shares: “My goal in the coming quarters will be to help our mobile passive ACR meter apps with their panel engagement. By further strengthening our B2C app-user engagement, I am certain we will be able to bolster our current online community and its activity through different touch points.”

Clara Bergman: “As a data-driven UX/UI Designer, I am proud to say that I have found a company where I feel a personal and professional sense of alignment. By basing my design decisions primarily on user behaviour insights and analyzing their wants and needs I believe I can help them reach a more efficient and fulfilling experience when using our media research apps.”

Beatgrid also strengthened its team with Project Managers Rick Schroeder and Belén Casalá, by anticipating a very active Q4 and 2023, with new global partnerships and clientships. Rick Schroeder: “In order to provide one’s clients and partners with the right support, it is fundamental to bring honest and creative solutions to the table. Together as a team, we must strive to stay nimble to be ready to tackle any upcoming challenges.”

“I am very excited about this next phase in my career. I have found the ideal place, fun and challenging, where I can grow as a professional and employ my research skills. Being in one of the fastest-growing adtech startups and joining such a collaborative and friendly team, makes this journey even more exciting. I am eager to see Beatgrid grow!” says Belén Casalá.

The adtech’s team additions are a key factor in facilitating the company’s continued growth, as new global campaigns and opportunities are arising in key markets like the US, the UK, Australia, India, and Germany.

“With the knowledge, potential, and eagerness of Lukáš, Ingrid, Clara, Rick, and Belén, we are ready to undertake this next stage with bigger cross-platform measurement challenges on the horizon”, expresses Leon van Zantvoort, Beatgrid’s Founder. “I am proud we have found great people with our same mindset, and I am looking forward to working together.”

Daniel Tjondronegoro, Beatgrid Co-Founder adds: “After adding two fantastic Board Advisors earlier this year, the next natural step to keep evolving as the future of cross-media audience measurement was to expand our team with international talent in multiple business fronts.”

Since the measurement platform launched in 2019 with its first global clients, Beatgrid has gone from strength to strength, providing marketing and advertising decision-makers with a fundamental and agnostic audience measurement solution that helps media buyers and planners to cut costs and target spending scientifically.

Picture of By Ian Alastair Hobkirk
By Ian Alastair Hobkirk

Digital Marketing Manager

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