Proving Cross-media incrementality to the CFO

  • Proving TV, CTV and Digital Video incrementality to the CFO.
  • Brand measurement (short-medium-long term).
  • Finding underappreciated giant levers like focusing on the creative.
  • The role of advanced analytics/experimentation/Machine Learning in a world where regulation/privacy/“tracking” presents challenges and opportunities.
  • “Your marketing sucking has very little to do with data!”
Beatgrid's Co-Founder Daniel Tjondronegoro & Avinash Kaushik, Former Sr. Director of Global Strategic Analytics at Google and current Chief Strategy Officer at Croud, hosted by Alison Weissbrot of Campaign US on How To Prove Cross-Media Incrementality To Your CFO?​
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