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Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement | Mi3

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Patrick Mahomes raising his arms in victory, symbolizing how brands leverage Beatgrid’s cross-media measurement tools to capture and engage diverse audiences across multiple platforms.

How Marketers Are Scoring New Audiences with the NFL Playbook

A group of trendy Gen Z and Millennial shoppers, dressed in casual and stylish clothing, focus on their smartphones while walking through a vibrant store. The scene highlights their digital-first lifestyles and engagement with technology.

CMOs Are Wrong… If They Keep Clinging to Linear TV and Ignoring Gen Z and Millennials

Image of Tom Brady with the Buccaneers and how the Super Bowl Proves the Need for Accurate Measurement of Ad Campaigns with CTV App-Broadcasted Live Events

How the Super Bowl Proves the Need for Accurate Measurement of CTV Live-Event Ad Campaigns

Image of the cookie monster - eating advertising measurement cookies

Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?

Image of a couple watching TV and CTV ads brands conducting attention measurement to understand ad effectiveness

Measuring Ad Attention With A Single-Source Measurement Solution

Image of the Las Vegas Sphere OOH Advertising - 2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

Image of Patrick Mahomes and the 2024 LVIII Super Bowl; and the Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies

2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge

Image of Beatgrid measuring Netflix Advertising by Confronting Walled Garden Limits with its passive mobile ACR technology panel apps

Measuring Netflix’s Advertising Puzzle

Image of how as audiences diversify their screen time, advertisers face the challenge of comprehending consumer behavior across various platforms. Traditional measurement methods fall short, prompting a demand for innovative cross-media solutions that offer precision and practical applicability.

Clash of Tradition & Innovation in Media Measurement Strategies in 2024

The world's largest advertisers are already working with Beatgrid