Beatgrid partnered with OMD on measuring Belong’s cross-media campaigns. The objective was to measure if extended reach could be realised with the same or at a lower budget.
Beatgrid results quantified the audience we are able to reach by changing our buying parameters to a 40+ audience.
Beatgrid’s single-source cross-media audience measurement made it possible for OMD to measure and validate the different buying tactics across channels in different regions in Australia. The results were compared with the previous media strategy. The optimised channel strategy for the specific audience segment resulted in a few hundred thousand dollars in savings on the campaign.
Try a tailored single-source audience measurement solution to start improving your cross-media ROI.
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