The Future of
Cross-Media
Audience Measurement
Having trouble measuring TV, CTV, YT, Netflix and OOH advertising?
Cross-media
audience measurement
Verify ad performance per channel from a single source.
Cross-platform deduplicated ad measurement
Single Source Automatic Content Recognition (ACR) technology.
- Use deterministic, unduplicated and person-level audience measurement data to measure TV, CTV, Netflix, OOH and YouTube.
- Analyze cross-media campaign channel incrementality and brand metrics.
Tackle cross-media measurement gaps
Cookieless solution to optimize your TV, OOH and radio ads.
- Switch to granular data to crack the cross-media audience attribution challenge.
- Measure and quantify the holistic value of your cross-media investments and drive significant ad ROI on ad spend.
Full cross-funnel solutions
Identify cross-media audience behavior throughout the entire customer journey.
Products
Upgrade to accurate cross-media ad exposure data - no more claimed ad exposure.
R&F Beat
Cross-Media R&F
Incrementality Measurement
- Determine incremental R&F by campaign and channel.
- Optimum flighting ratio by stream, by channel (front weight vs consistent).
- Campaign R&F performance vs. competition.
Brand Beat
Cross-Media
Brand Lift Measurement
- Measure the brand impact of live TV and video campaigns.
- Best frequency per channel for brand lift.
- Ad creative benchmark allows to build playbook for ad creation.
Footfall Beat
Cross-Media
Retail Attribution Measurement
- Incremental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and radio.
- Baseline of footfall of competitors (daily, weekly, monthly).
- Benchmark footfall lift by product stream vs. competitors for category HALO.
Next-gen audience measurement
Already have a Beatgrid Analytics account?
Case studies
Validated cross-media solutions with +400 global campaigns.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
McDonald's
Delivering insightful data to make real-time campaign adjustments and demonstrating the efficacy of Connected TV as a complementary marketing channel.
Coles Supermarkets
Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.
Vevo & MINI
Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.
Industry Must-reads
In-house blog articles, industry hot-topics, webinars, podcast shows and events.
What's new at Beatgrid
Latest press releases and news articles about Beatgrid and its ecosystem.
Revolutionizing Advertising: Personalization Without Sacrificing Privacy - Interview with Beatgrid
One of the biggest challenges marketers and businesses face is knowing where and when to spend their ad budgets for greater ROI.
Beatgrid revamps TV measurement solution to meet new cross-platform audience measurement challenges
Beatgrid announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future.
Cross-media audience measurement platform Beatgrid onboards Brendon Cook and Matthew O’Grady
Beatgrid has emerged from stealth mode, adding to its Board of Directors former Nielsen Catalina Solutions CEO Matthew O’Grady and oOh! Media founder Brendon Cook.
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An award winning solution
Recognized as a cross-media measurement industry-leader.
