Single-Source
Ad Effectiveness Measurement
Track TV, CTV & YouTube Incremental reach & Brand lift per channel
Leading Brands Are Already Redefining the Ad Effectiveness "Status Quo" with Beatgrid
a 360° channel view of ad expsoure
A Single-Source Solution to measure & survey the same consumers.
Struggling to Find the Right Frequency to drive Brand Lift?
Harness the power of deterministic, cross-media exposure data to measure true ad effectiveness.
- Move beyond inaccurate Big Data, outdated fusion techniques, and models that guess media exposure.
- Without a single-source solution, you’re left with an incomplete view of cross-media R&F. The result? Inefficiencies and blind spots in measuring ad effectiveness and brand lift.
Break Free from Walled Gardens
Measure TV vs. CTV vs Digital Video Incremental Reach
- Ditch IP-based data and solve your cross-media attribution nightmare.
- Switch to single-source data and escape the walled garden limitations of Google, Meta, Amazon…
- Track deduplicated, person-level TV, CTV, YouTube, OOH, and radio ads to measure the true impact of your cross-media investments.
Single-Source Measurement solution
Measure Incremental reach & ad effectiveness on the same person across the Funnel.
Simple. Sophisticated. Smart
Measurement that helps you make better decisions.
Change the "satus quo" of
Ad Effectiveness measurement
Connect your campaigns with your viewers.
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