TV ADVERTISING ANALYTICS SOLUTION
The Future of
Cross-Media
Audience Measurement
Having trouble measuring TV, CTV, YT and OOH advertising performance?
Cross-media
audience measurement
Verify ad performance per channel from a single-source.
Improve your TV ad targeting with ACR technology
Analyzing cross-platform content consumption will stop being an issue.
Audiences are exposed to multiple-screen and OOH advertising, making cross-media audience measurement an increasingly difficult task.
- Employ advanced privacy-compliant Automatic Content Recognition technology for content filtration and customised ad targeting.
- Use deterministic, person-level TV, CTV, YouTube, and radio audience measurement data from a single source.
Close your cross-media measurement gaps
A Cookieless solution to optimize your TV and radio ads.
- Understand cross-media campaign performance metrics and audience behavioral patterns to drive significant ad ROI on ad spend.
- Switch to granular data to crack the cross-media audience attribution challenge.
- Measure and quantify the holistic value of your cross-media investments.
Full cross-funnel solutions
Identify cross-media audience behavior throughout the entire customer journey.
Products
Replace outdated claimed exposure with person-level deterministic cross-media ad exposure data.
R&F Beat
Cross-Media R&F
Incrementality Measurement
- Determine incremental R&F by campaign and channel.
- Optimum flighting ratio by stream, by channel (front weight vs consistent).
- Campaign R&F performance vs. competition.
Brand Beat
Cross-Media
Brand Lift Measurement
- Measure the brand impact of live TV and video campaigns.
- Best frequency per channel for brand lift.
- Ad creative benchmark allows to build playbook for ad creation.
Footfall Beat
Cross-Media
Retail Attribution Measurement
- Incrmental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
- Baseline of footfall of competitors (daily, weekly, monthly).
- Benchmark footfall lift by product stream vs. competitors for category HALO.
Next-generation independent audience measurement
Already have a Beatgrid Analytics account?
Easy custom analytics dashboard
Real-time holistic reporting of cross-media campaign data.
Case studies
Follow their steps and optimize your cross-media investments.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Sanofi
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.
Coles Supermarkets
Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.
Vevo & MINI
Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.
What's trending in the industry
Blog articles, market hot-topics, webinars, podcast shows and events.
CTV advertising: How to manage incremental reach
The emergence of CTV has been the lightening rod in exposing the gaps in existing cross-media measurement methodologies, especially for TV, creating the need to have real data on the audience, and the potential to add CTV incremental reach to campaigns.
Footfall measurement for TV and cross-media advertising campaigns
In-store visitation uplift data is key for advertisers to measure campaign effectiveness in driving offline marketing outcomes, especially footfall attribution in retail.
TV audience measurement: How to optimize TV advertising campaigns
Optimizing quality reach is about tracking the right TV audience across all sources of streamed media viewing, and that means tracking the ads and seamlessly de-duplicating the data.
What's new at Beatgrid
Latest press releases and news articles about Beatgrid and its ecosystem.
A chat with Daniel Tjondronegoro, Co-Founder at cross-media audience measurement solution
Advertisers will finally be able to compare cross-channel advertising performance, allowing for better media planning and more accurate ad buys.
Beatgrid re-engineers its technology to meet new cross-platform audience measurement challenges
Beatgrid, today announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future.
Cross-media adtech platform Beatgrid onboards Brendon Cook and Matthew O’Grady
Beatgrid has emerged from stealth mode, adding to its Board of Directors former Nielsen Catalina Solutions CEO Matthew O’Grady and oOh! Media founder Brendon Cook.
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An award winning solution
Recognized as a cross-media measurement industry-leader.
