Use ACR-backed cross-media measurement metrics to negotiate media sponsorships.
Challenges for Media Agencies
Ensuring advertising performance
Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.
TV & CTV data
Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.
Fragmented cross-media landscape
Reduce the struggle of accurately reaching the cross-media target audience of your clients’ campaign.
Your clients expect you to be cross-media data experts so you can help them optimize their media strategies.
Brand Lift Measurement
to Retail Attribution Measurement