Solutions for
Media Agencies

Use ACR-backed cross-media measurement metrics to negotiate media sponsorships.

Challenges for Media Agencies

Ensuring advertising performance

Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.

Low-quality
TV & CTV data

Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.

Fragmented cross-media landscape

Reduce the struggle of accurately reaching the cross-media target audience of your clients’ campaign.

Design flawless
media plans

Your clients expect you to be cross-media data experts so you can help them optimize their media strategies.

Tailor-made Solutions

R&F Beat

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Cross-Media R&F
Incrementality Measurement

Brand Beat

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Cross-Media
Brand Lift Measurement

Footfall Beat

Photo of people going shopping

Cross-Media
to Retail Attribution Measurement

Challenged by cross-media ad performance?

Let's work together!

Success stories​

These companies stayed on top of their competition thanks to our ACR cross-media solutions.

Vevo & MINI

Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years. 

Google

Creating a single-source panel that provides mid-campaign reads and evaluates the halo impact of cross-campaign exposure.

Sanofi

Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.

An award-winning solution

Recognized as a cross-media measurement industry-leader.

Photo of Media Research Group award for the Best Research Innovation 2021
Image of i-com Data Creativity Awards 2019
Image of MFA Best Use of Data & Analytics 2019
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Image of MRS Awards 2021 Finalist
Image of Future TV Advertising Forum 2018 Awards Finalist
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