Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.
Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.
Reduce the struggle of accurately reaching the cross-media target audience of your clients’ campaign.
Your clients expect you to be cross-media data experts so you can help them optimize their media strategies.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.
Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.