Terms of use of Beatgrid Analytics & Data


All capitalized terms not defined herein have the meaning set forth in the Agreement.

1. Definitions

  1. “Beatgrid PanelSync” means mobile-based passive audience measurement technology, for cross-media behavior data collection through Beatgrid Media’s proprietary mobile ACR (automatic content recognition) technology that resides in Beatgrid Media’s proprietary mobile apps, to passively measure audience exposure to audio/video content across audio and video platforms, at the individual level.
  2. “Beatgrid Analytics” means proprietary data management and analytics platform that allows its customers to leverage a single source for multiple streams of TV, radio, video audience and behavior data (including content exposure, location, demographic, interest) by permitting them to curate audience, target audience in real-time, track online and offline exposure to audio/video content, enter reference content, and attribution for conversion tracking and provides analytics of curated and standard off-the-shelf audience data.
  3. “Custom Audience Segment” means selection of different segments of Company Data by the Customer, to build an Audience segment in Beatgrid Analytics, creating audience segments to create a seed audience for lookalike modeling, tie-up with Third Party Ad Server for advertising targeting purposes.
  4. Company Data” means the first party aggregated and analyzed data, derived from an output from Beatgrid Analytics, specifically for the Customer. Company Data includes 1st party aggregated media exposure data and first or third-party location data to measure attribution or build audience profiles.
  5. Marketing Material(s)” means creative, artwork, copy, or active URLs of the advertisement provided or approved by the Customer to the Company for providing data and measurement solutions.
  6. “Exposures” data shows individual audience exposure to audio or video content.
  7. Services” means providing access to Beatgrid Analytics and data for (i) measuring TV, video, or radio audiences and (ii) measuring effectiveness and attribution and (iii) creating audience segments based on media behavior or exposure, (iv) using the data to provide client-based analytics or research services.
  8.  “API” means Company’s Application Program Interface, provided by Beatgrid Media in the form and manner agreed in Exhibit A of the Agreement.
  9. “Control” means concerning an entity, means the legal beneficial or equitable ownership, directly or indirectly, of fifty percent (50%) or more of the share capital of such entity ordinarily having voting rights or effective control of the activities of such entity regardless of the percentage of ownership.
  10. “Customer” means the Customer identified in the Agreement and includes the assignees, affiliates, agents, successors, and legal representatives of the Customer.
  11. “Customer Content” means any information, data, details provided by the Customer to the Company according to these Terms and Conditions to be used in Beatgrid Analytics or create Custom Data. Customer Content is Customer Confidential Information whether or not labeled or identified. The Company acknowledges that it shall not use Customer Content and Custom Data except for performing its obligations according to These Terms and Conditions or for improvements in its services generally.
  12. “Custom Data” means the aggregated data set created and customized from existing Company Data based on Customer specifications for the Customer.
  13. “CPM” means net media rates.
  14. “CPM Deliverables” means Deliverables sold on a cost-per-thousand impression basis.
  15. “Deliverable” or “Deliverables” means the inventory delivered by the Company (e.g., impressions, clicks, or other desired actions).
  16. “Digital Application(s)” means application software designed to run on a mobile device, such as a smartphone, tablet computer, or any other digital device.
  17. “Marketing Material(s)” means creative, artwork, advertisement creatives, copy, or active URLs of the advertisement provided or approved by the Customer to the Company for running it through Beatgrid Analytics.
  18. “Personally Identifiable Information” means any (i) personally identifiable information related to a data subject; (ii) social security number with the associated name; (iii) mother’s maiden name with the associated name; (iv) driver’s license or other government-issued identification card numbers with the associated name; (v) telephone numbers identified as unlisted or unpublished; (vi) credit, debit card or financial account numbers with the associated name and any required PIN or access code; (vii) personally identifiable health information; (viii) personally identifiable payroll/financial information including employee identification numbers; or (ix) any non-public personal information, as that term is known under the applicable laws, including privacy and data protection laws and/or regulations.
  19.  “Policies” means advertising criteria or specifications made conspicuously available, including content limitations, technical specifications, privacy policies, user experience policies, policies regarding the use of tags, cookies, and any other technology now known or hereafter developed that is designed to track users’ online behavior or activity, policies regarding consistency with Company’s public image, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the applications on which the advertisements are to appear), other editorial or advertising policies and Marketing Materials due dates made available by the Company from time to time.
  20. “Professional Services” means managed services provided by the Company to the Customer according to a separate Statement of Work executed between the parties. Professional Services will include operating Beatgrid Analytics and Targeting Platform on behalf of the Customer by an authorized representative of the Company.
  21. “Publisher Platform” means Digital Applications on which Company has a right to serve advertisements.
  22. “Services” means providing access to Beatgrid Analytics for (i) creating audience segments and (ii) attribution analytics and running Marketing Materials for content identification and those services as described in Section of the Terms of Use.
  23. “Statement of Work” means a document executed between the parties that will describe the (i) Professional Services to be provided by the Company, (ii) duration of the Professional Services, (iii) the fee for such Professional Services and all other details that parties may deem fit to include.
  24.  “Third Party Ad Server” means a third party engaged by the Customer that provides third-party ad serving and/or ad tracking services.
  25. “Third-Party Data End User Terms” means the terms required by third-party data providers to be included in agreements for sub-licensing of third-party data which are available on the third party’s website or upon request from the Company.

2. Services

The Company provides Services for the following purposes:

  1. To use Beatgrid Analytics to run Marketing Materials and access and use analytics suite made available to measure campaign performances as well as to benchmark against competitors and/or;
  2. To access the Beatgrid Analytics platform to create attribution analytics or;
  3. To access Beatgrid Analytics platform API to export data sets and/or;
  4. To use the Company Data for creating audience segments to tie up with Third Party Ad Server to receive third-party services, subject to the restrictions and confidentiality obligations herein and/or;
  5. Any other purpose, as agreed between the parties in the Agreement.

Customer is hereby granted the right to use the Services solely for the purpose specified in the Terms of Use unless otherwise agreed in the Agreement.

3. Usage and restrictions

  1. Subject to compliance with the Terms and Conditions, Company hereby grants the Customer a fixed term, non-exclusive, revocable, non-transferable access, upon payment of applicable fees, access to Beatgrid Analytics and/or API for the Services described herein. The Company and its licensors reserve all rights not expressly granted herein.
  2. Services involve models and techniques based on aggregate statistical analysis. Therefore, the Company cannot accept any liability for any inaccuracy, incompleteness, or other error in the Services and any failure of Company Data to achieve any particular result for the Customer.
  3. Company will use commercially reasonable security technologies in providing Services, and Customer shall comply with the applicable Company security laws and policies. However, Company does not control the transfer of data, including but not limited to Custom Data, over telecommunications facilities, including the Internet. Customer acknowledges and agrees that Company shall have no responsibility for any computer viruses, worms, software bombs, bugs, or similar items that affect the Customer’s computers, computer systems, software, infrastructure, or data as a result of the Customer’s access to or use of Services.
  4. Customer acknowledges and agrees that (i) nothing in these Terms and Conditions guarantees that the Services will be free from interruption or errors, (ii) there will be periods when Service is unavailable and cannot be accessed, and (iii) Company accepts no liability for any loss or damages the Customer may suffer or incur as a result of such unavailability at any time.
  5. Customer shall not: (i) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party access to Beatgrid Analytics and/or API, Beatgrid mobile apps in any way; (ii) copy, translate, decompile, reverse-engineer or otherwise modify any parts of Beatgrid Analytics and/or API (including Company Data) modify or make derivative works based upon the Service offered; (iii) transmit any content, data or information that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libellous, invasive of another’s privacy or right of publicity, hateful, or racially, ethnically or otherwise objectionable; (iv) create Internet “links” to Beatgrid Analytics and/or API or “frame” or “mirror” Beatgrid Analytics on any other server or wireless or Internet-based device; (v) interfere with or disrupt Company systems used to host the Company Data, other equipment or networks connected to Company Data, or disobey any requirements, procedures, policies or regulations of networks accessed; (iv) circumvent the user authentication/login provided; (vii) access Beatgrid Analytics and/or API in order to (x) build a competitive product or Service, (y) build a product using similar ideas, features, functions or graphics of Beatgrid Analytics and/or API, or (z) copy any codes, ideas, features, functions or graphics of Beatgrid Analytics and/or API; (viii) except for access provided to Customer as permitted in these Terms and Conditions, allow any third party to use any user identification(s), code(s), password(s), procedure(s) and user keys issued to, or selected by Customer to access Beatgrid Analytics and/or API.
  6. The Customer is not relieved of any of its liabilities or obligations under these Terms and Conditions because the Customer engages the services of a third party. In so far as the acts, omissions, defaults, and neglects of the Customer or any employee or agent of the Customer results in a breach of the Customer’s obligations under these Terms and Conditions, then such acts, omissions, defaults, and neglects will be treated as if they were the acts, defaults or neglects of the Customer.

4. Intellectual property rights

By agreeing to these Terms and Conditions, Customer irrevocably acknowledges that Customer has no ownership interest in Beatgrid Analytics, Company Data, Custom Data, and Services or Beatgrid mobile apps. Subject to any limitations associated with intellectual property rights of third parties, Company, and its licensors, where applicable, shall retain sole and exclusive ownership in any and all patent rights, copyrights, trademark rights, and other rights in the Company Data, Custom Data, and Services, as well as any enhancements, changes, revisions, modifications, design contributions or derivative works conceived, made or created to the same, including the know-how, techniques, or procedures, acquired or used by Company. Except for the licenses described herein, nothing herein shall be construed to assign or transfer any intellectual property rights to the Customer. Customer shall not remove notices and notations on Company Data that refer to copyrights, trademark rights, patent rights, and other intellectual property rights. All suggestions, solutions, improvements, corrections, and other contributions (“Feedback”) provided by Customer regarding Beatgrid Analytics, Company Data, Custom Data or Service, while using the Services, shall be owned by Company, and Customer hereby agrees to assign all rights in such Feedback to the Company.

5. Fees and payments

Company will invoice the Customer, (i) in advance for setting up specified Beatgrid Analytics, at the rate specified under the agreement (“Set-up Fees”); (ii) at the beginning of the month for usage of Beatgrid PanelSync, access to Beatgrid Analytics, and creation of insights based on data on a monthly basis (“Fixed Fee”); and (iii) for the usage of Beatgrid Analytics over and above the Fixed Fee and for spends made on Beatgrid Analytics at the rate specified under measurement pricing (“Media and Data Execution Fee”). Set-up Fees, Fixed Fees, and Media and Data Execution Fees are together referred to as “Fees”. Invoices for Fixed Fee and Media and Execution Fee will be sent to the Customer at the beginning of each month. Invoices will be sent to the Customer’s email address provided by the Customer. Payment shall be made in full within fourteen (14) days of the date of invoice. In the case of delayed payments, the Customer shall be liable to pay interest of 18% per annum for the period of delay.

Set-up Fee, Minimum Fixed Fees for Analytics, Media and Data execution Fee for audience segments are exclusive of any indirect taxes, and the Customer shall be solely responsible for paying all applicable taxes which may be levied or assessed in connection with the Services provided under this Agreement. To the extent that Customer is required to withhold any Income Taxes in connection with this Agreement, the Customer will gross-up the payment owed to the Company such that Company shall receive the same amount as if such Tax had not applied. 

In the case of cancellation of Services, as listed in the Statement of Work that has been signoff by the Customer, the Customer shall be liable to pay;

i)  33% of all Fees as listed in the Statement of Work when canceled during the setup stage of the project

ii) 50% of all Fees as listed in the Statement of Work when canceled within the first week of measurement 

iii) 75% of all Fees as listed in the Statement of Work when canceled after the first week of measurement.

iv) 100% of Fees as listed in the Statement of Work when canceled after the second half of the measurement period. 

6. Confidentiality

Customer agrees to keep confidential any and all Information provided by Company in connection with these Terms and Conditions, which is not otherwise available to the general public without restriction (“Confidential Information”). Notwithstanding the foregoing, Customer is entitled to disclose such Information: (i) to its agents, employees, or representatives, who have a need to know such Information to receive Services described herein, and are bound by confidentiality obligations that are as restrictive as the terms contained herein, (ii) to the extent required by applicable law, or (iii) during the course of or in connection with any litigation, arbitration or other proceeding based upon or in connection with the subject matter of these Terms and Conditions, provided that prompt notice shall be provided to Company prior of such disclosure and Customer shall comply with any applicable protective order or equivalent. Confidential Information shall not include Information which the Customer can conclusively establish: (i) was in possession of the Customer at the time of disclosure; (ii) before or after the time of disclosure became part of the public domain without the act or omission of the Customer to whom it was disclosed; (iii) was disclosed to the Customer by a third party under no legal obligation to maintain the confidentiality of such Information; or (iv) was independently developed by the Customer. Unless specified herein, Customer shall at all times maintain the confidentiality of the Confidential Information and shall use at least the same level of care (at all times be subject to reasonable care) that it uses to protect its own Confidential Information of a similar nature. The obligation to maintain the confidentiality of Confidential Information shall subsist during the term of this Agreement and for a period of five (5) years following its expiration or termination, save for, with respect to any trade secrets provided by a party, including but not limited to details of the software platform, i.e., Beatgrid Analytics and/or API, in which case the confidentiality obligations shall continue indefinitely. Parties acknowledge that unauthorized disclosure or use of the Confidential Information would cause Company imminent irreparable injury and that the Company shall be entitled to seek, in addition to any other remedies available at law or equity, temporary, preliminary, and permanent injunctive relief in the event Customer does not fulfill its obligations under this section. Company acknowledges Customer Content is Confidential Information of the Customer and Company will not use Customer Content except for performing its obligations according to these Terms and Conditions or for generally improving its Services.

7. Warranties

  1. Customer warrants that (i) it has the right, power and authority to provide Customer Content and Marketing Material to the Company; (ii) the Customer Content and Marketing Material is complete, accurate and in the agreed format; (iii) the Marketing Materials are not false, deceptive, misleading, obscene, defamatory, illegal (including without limitation, in violation of applicable advertising laws and other applicable state and local laws, rules and regulations), harmful, threatening, abusive, obscene, hateful, libellous, invasive of another party’s privacy, unethical or racially or politically objectionable; (iv) the Customer Content and Marketing Materials will not infringe or misappropriate the intellectual property rights of any third party, breach any duty toward or rights of any third party, including rights of publicity or privacy; (v) the Marketing Materials will be in accordance with the then-existing Policies of the Company, and (vi) the performance of its obligations under these Terms and Conditions will not cause Company to infringe the rights of any third party.

8. Indemnity

  1. Customer will keep Company indemnified and hold Company, its Affiliates, subsidiaries, successors or assigns, and their directors, officers, employees, and representatives (“Company Indemnified Parties”) harmless against any and all claims and related suits, actions, proceedings, investigations, judgments, deficiencies, damages, settlements, liabilities, and reasonable legal fees arising out of, as a result of or in connection with:
  2. the use of Company Data and Services in breach of the purpose specified in these Terms and Conditions;
  3. Customer Content or Marketing Material infringing any third party’s intellectual property rights;
  4. Customer’s failure to secure necessary rights, title, and interest in the Marketing Materials to be displayed via Beatgrid Analytics;
  5. the allegation that the content, or that the services, products or goods being advertised by way of Marketing Material, violate any applicable law or misrepresent the services, products or goods;
  6. breach of confidentiality obligations under Section 6 (Confidentiality); and
  7. breach of these Terms and Conditions by the Customer.

9. Limitation of liability

  1. Company will not be liable for any indirect, special, incidental, exemplary, any attorney fees, punitive or consequential damages or for any loss of data, loss of goodwill, loss of profit or revenue, arising out of or in connection with these Terms and Conditions, however, caused, and under whatever cause of action or theory of liability brought including under any contract, negligence or other torts, even if Company has been advised of the possibility of such damages, notwithstanding the failure of essential purpose of any remedy.
  2. In no event shall Company’s liability for any and all claims arising out of or in connection with these Terms and Conditions, in aggregate, exceed the fee paid by the Customer to the Company, under these Terms and Conditions, during the one (1) month period, before the date the liability first arose, notwithstanding the failure of essential purpose of any remedy.

10. Privacy

  1. Customer warrants that it will not provide any Personally Identifiable Information (“PII”) to the Company under the Terms and Conditions. The Customer understands that the Company does not require any PII, for performing its obligations/Services under the Terms and Conditions. Customer shall ensure that it will review all Customer Content provided to Company and scrub any PII from the same before providing it to the Company. In the event Customer determines that disclosure of PII is crucial, for the performance of Company’s obligations hereunder, Customer shall provide Company with prior written notice of Customer’s intention to disclose PII. Such data shall be disclosed by Customer upon Company’s written acceptance of such notice.
  2. Customer warrants that it will not use Company Data in combination with any third-party data that may lead to the disclosure of PII.

11. Term and termination

  1. The Term of the Terms and Conditions is as specified in the Agreement.
  2. Company reserves the right to terminate these Terms and Conditions (i) anytime with or without cause; (ii) by giving fifteen (15) days’ notice if the Customer is in material breach of these Terms and Conditions and which breach is not cured within fifteen (15) days of receipt of a written notice from the Company or if such material breach is incapable of remedy.
  3. Customer may terminate the Terms and Conditions if the Company is in material breach of its obligations hereunder, which breach is not cured within thirty (30) days of receipt of a written notice or which breach is incapable of remedy.
  4. Upon termination, all payments due until the date of termination shall be immediately paid by the Customer on or prior to the termination. Customer’s right to use the Services (including Company Data) shall cease on termination. Termination shall not affect any rights, obligations, or liabilities arising out of these Terms and Conditions, which have accrued before termination or are intended to continue to have an effect beyond termination. Customer shall return all Confidential Information (including Company Data) of the Company within ten (10) days of termination of the Agreement.

12. Third-party data

  1. The Company has entered into license agreements with third-party data providers in relation to the use of and sub-licensing of third-party data.
  2. If the Services includes third-party data, then these Terms and Conditions include a sub-license for the use of the relevant third-party data, and with respect to that sub-license, the relevant provisions in the Third-Party Data End User Terms are incorporated into these Terms and Conditions.
  3. If these Terms and Conditions include a sub-license for third-party data, then the following will apply: Company shall use its reasonable endeavors to extend or renew the relevant third-party data license agreement for the Term. In the event that the third-party data license agreement expires or is terminated and is not extended or renewed then the relevant parts of these Terms and Conditions will be removed from these Terms and Conditions with effect from the date of termination of the third-party data license agreement.
  4. In the event of any inconsistency between the provisions of the Third-Party End User Terms and any other provisions of these Terms and Conditions then the provisions of Third-Party Data End User Terms will prevail with respect to the relevant third-party data including any provisions regarding the term of the license to the third-party data and permitted use of the third party data.

13. Insurance

Without prejudice to its obligations under these Terms and Conditions, the Customer shall have and maintain, Commercial General Liability Insurance Policy (“CGL”) with a limit of USD 5 million, with a reputable insurance company. Upon receipt of a written request from the Company, the Customer shall submit a certificate to confirm that Customer has and maintains the required insurance policy with a reputable insurance company.

14. Audit

Customer will allow the Company and person(s) authorized by the Company, access to Customer’s premises, during the term and for six (6) months after the termination or expiry of these Terms and Conditions, to inspect the records maintained by the Customer in connection with the Terms and Conditions, to enable the Company to verify Customer’s compliance with the requirements of the Terms and Conditions. Customer will, at its sole cost, provide such co-operation and assistance as Company reasonably requires in relation to the performance of any inspection under this Section. If the audit reveals a material underpayment, the Customer shall be responsible for the cost of such audit.

15. General

  1. Except for payment obligations, neither party will be responsible for any failure or delay in its performance under these Terms and Conditions due to causes beyond its reasonable control, including, but not limited to, labor disputes, strikes, lockouts, internet or telecommunications failures, shortages of or inability to obtain labor, energy, or supplies, war, terrorism, riot, acts of God or governmental action, acts by hackers or other malicious third parties and problems with the internet generally, and such performance shall be excused to the extent that it is prevented or delayed by reason of any of the foregoing.
  2. The parties shall be independent contractors under these Terms and Conditions, and nothing herein will constitute either party as the employer, employee, agent, or representative of the other party, or both parties as joint ventures or Customers for any purpose.
  3. The Customer authorizes the Company to use the trade name, trademark, and logo of the Customer for listing Customer in its general list of customers. The Customer also permits the Company to bring out press releases, create case studies on an anonymized basis, and will be open to provide testimonial quotes from time to time solely for Company’s marketing purposes, provided Company obtains prior written approval of the Customer-specific quotes. Company shall comply with Customer’s guidelines regarding the use of Customer’s trademarks.
  4. Customer shall not have the right to assign, transfer, resell or sublicense Customer’s rights or obligations hereunder. Any attempt to assign, transfer, resell or sub-license such rights or obligations without Company’s prior written approval will be null and void.
  5. If one or more of the provisions contained in these Terms and Conditions is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable in any respect, the validity, legality, and enforceability of the remaining provisions will not be affected. The provisions will be revised only to the extent necessary to make them enforceable.
  6. No action of the Company other than an express written waiver may be construed as a waiver of any provision of these Terms and Conditions. A delay on the part of the Company in the exercise of its rights or remedies will not operate as a waiver of those rights or remedies, and a single or partial exercise by Company of any of the rights or remedies will not preclude other or further exercise of that right or remedy. A waiver of a right or remedy on any one occasion will not be construed as a bar to or waiver of rights or remedies on any other occasion.
  7. These Terms of Use together with the Agreement and Exhibit’s will constitute the entire Agreement between the parties with respect to the subject matter hereof and supersede all previous communications, representations, understandings, and agreements, either oral or written, between the parties with respect to the subject matter covered herein. If there are any conflicts or inconsistencies between specific terms or conditions of these Terms of Use and the terms or conditions of the Agreement, the term or conditions of the Agreement will prevail.
  8. The laws of the Netherlands will govern these Terms and Conditions. The Company and the Customer agree that any claims, legal proceedings, or litigation arising in connection with these Terms and Conditions will be brought solely in the courts of the Netherlands. No modification of these Terms and Conditions will be binding unless both parties write and sign. If any provision herein is held to be unenforceable, the remaining provisions will remain in full force and effect. All rights and remedies hereunder are cumulative.
  9. Any notice required to be delivered hereunder will be deemed delivered: (a) upon delivery if delivered by courier or by hand (against receipt); or (b) three (3) days after posting, if sent by electronic mail, fax, or certified or registered mail, return receipt requested. All notices to the Company and the Customer will be sent to the address provided by each party to the other. If no address is specified for the Customer, notice will be sent to the Customer’s last known address.