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Industry Hot Topics

Will 2024 be the last year in the upfronts without
an ad effectiveness currency? | CampaignUS

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Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement | Mi3

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How the Super Bowl Proves the Need for Accurate Measurement of CTV Live-Event Ad Campaigns

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Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?

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Measuring Ad Attention With A Single-Source Measurement Solution

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2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

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2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge

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Measuring Netflix’s Advertising Puzzle

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Clash of Tradition & Innovation in Media Measurement Strategies in 2024

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New-Wave Measurement: Navigating Cross-Channel Silos

Image of the fragmentation of TV in the advertising landscape - Cracking How To Measure CTV Advertising Effectiveness

Cracking How To Measure CTV Advertising Effectiveness

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Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning

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Baby Boomers Embracing Streaming Services – Linear TV vs. CTV

Image of the guide for FMCG Marketers to Measure Cross-Media Ad Campaigns

How Should FMCG Marketers Measure Cross-Media Ad Campaigns

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How can AI affect buying and planning of online and offline media?

Image of the Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers

The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers

Photo of how person-level, single-source cross-media audience measurement allows advertisers to target individuals, creating more effective campaigns.

Benefits to Person-level audience measurement

Photo of The Future of Streaming - TV and Streaming Bundles to Consolidate the Market and Improve Advertising in 2023

The Future of Streaming: TV and Streaming Bundles

Image of I-COM Málaga 2019 - Daniel Tjondronegoro talking about Beatgrid cross-media audience measurement solution to measure cross-platform advertising campaign expousre

A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution

Image of the Challenges of Measuring Cross-media TV Ad Attribution.

Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement

Image of a young man watching TV and probably using a streaming bundle through his CTV to have access to different SVOD and AVOD services.

The 8 Cross-Media & TV Advertising Trends In 2023

Image of a young audiences in Germany exclusively consuming CTV (Connected TV)

Connected TV Drives Younger Audiences: 20% Of German CTV Users Exclusively Reached Through This Channel

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Digital TV acronyms: What is what…? And why?

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