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Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.

Measuring the impact of cross-media channels on brand and footfall, to ultimately identify the optimal channels and creative mix.

Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.

Designing a digital strategy to drive higher video engagement in premium content environments, and proving the incremental reach of CTV.