For persons located in the EU: The EU General Data Protection Regulation (“GDPR”) will come into force on 25 May 2018. The GDPR updates and will replace existing EU Member States laws based on the EU Data Protection Directive (46/95/EC). As privacy and data protection are essential to us, we provide you with the additional information you are entitled to receive under the GDPR.
- We have included information about how we process your data, and here we’re explaining the basis on which we do so:
- Where you sign up for any of our products or services, we process your personal data in order to perform our contract with you;
- We may process your personal data where an EU law requires us to;
- If we have a legitimate interest in processing data, such as for direct marketing or research purposes; or
- We will also process your data when you have consent to do so.
- The GDPR also gives you additional data protection rights, and you may request the following from us:
- To correct any personal data that is incorrect or incomplete;
- To object to our processing of your data, in certain circumstances, if we are processing it based on our legitimate interest;
- To object to any automated decision-making based on your conduct, such as analytics for direct marketing conducted by us. We perform automated processing when using cookies placed on third-party websites for TV, radio audience measurement, which measures how you interact with and use different audio based advertisements or analyze TV program viewing habits where you participate in one of our research communities and from our panelists;
- To withdraw your consent to our processing of your data;
- To complain to the national data protection authority in your country of residence.
- We use automated processing for marketing and media research and for measuring advertising. Our methods of conducting this form of processing include: collecting data from our mobile apps implementing audio fingerprinting or audio-matching software code, which is a form of automatic content recognition, referred to as “ACR”; measuring audible advertising exposure, user engagement, and audience size; matching this with content information from an advertising database, content from satellite, telecommunications and cable operators covering set-top boxes and Video on Demand (VOD) viewership; measuring location matches with geofences around retail locations or Out Of Home (outdoor) advertising and survey results are used together with information from millions of other research panel members to create research reports on TV, radio, online video viewing habits, and behavior change after advertising exposure on these outlets. In most cases, this information is pseudonymized and/or anonymized and will not identify you by name or household. In some instances, we utilize longitudinal behavior data for an ID to infer audience segment (interest and demographic) membership for use in our reporting. This is a probability and not a direct read of this.
- If we collect and process your data to fulfill the products and services you request or to meet contractual terms, we may not be able to fulfill your request or our contractual commitments without such personal data. Where you seek to exercise a right, we may request additional information from you to help us verify you and to help us respond to your request.