Google Case Study
Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.
One platform to understand real impact across the entire media mix.
R&F Beat
See which channels expand your audience.
Brand Beat
Measure awareness, consideration and intent.
Footfall Beat
Connect advertising to store visits and real-world behaviour.
Beatgrid measures real ad exposure at the person level.
Detect advertising exposure across TVs and streaming platforms.
Capture exposure across digital apps and browsers.
One person, one exposure profile across all channels.
Understand how media works together across screens.
See how advertisers measure real marketing impact.
Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.
Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.
Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.
Cinema First used Connected TV to achieve 100% incremental reach, expanding audiences beyond BVOD and driving strong campaign engagement.
Sanofi used BVOD to drive incremental reach, achieving 37% target audience reach and improving campaign efficiency across TV channels.
Vevo expanded reach among younger audiences, delivering twice the incremental 18–34 viewers compared to traditional TV and BVOD.
Move beyond platform reporting and measure real campaign outcomes.