Solutions for DSPs
Tackle cross-media audience measurement gaps with a single-source solution.
Challenges for DSPs
Accurate cross-media audience reach
With cross-channel advertising, the ability to reach the desired target audience has become a major complication.
Gaps in audience measurement
Very few industry players are giving companies the real-time single-source solutions they need, to track their cross-screen advertising campaigns.
Fragmented cross-media landscape
Reduce the struggle of accurately reaching your campaign’s cross-media target audience.
TV & CTV data
Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.
Challenged by full-funnel cross-media attribution?
Let's work together!
Running an end-to-end BVOD campaign, and ultimately discovering highly relevant audiences that could be used for future campaigns.
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Vevo & MINI
Setting up for deterministic cross-media R&F validation for TV, Vevo, and YouTube. For the study, Vevo’s key target audience was 18-34 years.