Newsroom

Latest news and press releases about Beatgrid's cross-media audience measurement announcements.

News & press releases

2024

How accurate measurement can mitigate the disconnect between brands & Hispanic consumers

June 2024

In the news

How America's first representative Hispanic Measurement Panel bridges brands & LatinX audiences

June 2024

In the news

Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?

June 2024

In the news

The Struggle for Brands to Measure Live Event Ads on CTV Apps Like Netflix, Prime Video...

May 2024

In the news

Will 2024 be the last year in the TV Upfronts without an ad effectiveness currency?

May 2024

In the news

Is traditional measurement dead in the era of CTV live event dominance?

May 2024

In the news

Is today’s TV and video measurement upfront or unreliable?

May 2024

In the news

How the Super Bowl proves the need for accurate measurement of CTV Live-Event Ad Campaigns

May 2024

In the news

Campaign US Tech Talks: Navigating a streaming-first marketplace

May 2024

In the news

How to measure ads more effectively in a streaming-first marketplace

April 2024

In the news

Currency JICsaw: The industry fumbles by not prioritizing new currencies that accurately measure impact

April 2024

In the news

Dutch Researcher Beatgrid Strikes Single-Source Measurement Deal With The Trade Desk

April 2024

In the news

Fractal screens: SVOD’s surge, generational viewership, the chaos of measurement – and how to solve it

April 2024

In the news

Big Data is driving the ad industry away from measuring real people

March 2024

In the news

The Rise of Netflix, Amazon Prime, YouTube Means Unified Cross-Media Single Source Measurement Is Critical

February 2024

In the news

Beatgrid's Analysis of 500+ Global Campaigns Reveals Changing Viewer Patterns

February 2024

In the news

Beatgrid’s Cross-Media Solution Highlights Powerful Insights

February 2024

In the news

Precision in Measuring CTV, YouTube & TV Amid Walled Garden Challenges

February 2024

In the news

2023

Breaking down silos, prioritizing privacy, and managing ad frequency: What are Amazon Ads, Google & Kmart doing to drive ad efficiency?

November 2023

In the news

Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement

November 2023

In the news

Foxtel Exits OzTAM: Are marketers being hoodwinked?

October 2023

In the news

Foxtel Upfronts: AU lurches rapidly to US market on multiple TV, AV currencies and ad effectiveness solutions like Beatgrid

October 2023

In the news

Australia's OzTam Responds to Foxtel Ad Measure Launch

October 2023

In the news

Beatgrid & PHD ink cookieless cross-media measurement deal

October 2023

In the news

PHD Australia bolsters cross-media measurement capabilities with global ad effectiveness leader, Beatgrid

October 2023

In the news

PHD Australia partners with Beatgrid for a greater competitive edge

October 2023

In the news

Beatgrid announces partnership with PHD Australia

October 2023

In the news

PHD Australia Partners to Offer Beatgrid Cross-Media Measure

October 2023

In the news

PHD Partners With Cross-media Measurement Provider Beatgrid

October 2023

In the news

Ex-Nielsen Terrie Brennan Joins Beatgrid as CCO in New York

October 2023

In the news

Ex-Nielsen Euro Digital Lead Comes To NYC For Beatgrid Gig

October 2023

In the news

Beatgrid new CCO in New York is Ex-Nielsen's EU Digital Lead

October 2023

In the news

Audience Analyst Beatgrid Hires Nielsen's Brennan

October 2023

In the news

Startup Of The Week: Beatgrid - Is there a market for cutting cross-media ad waste?

May 2023

In the news

Cross-Media Ad Measurement Currencies: The Battle for Accuracy and How it Affects Media Buying and Planning

May 2023

In the news

A Change in the tide at VC? Is quality the new quantity?

April 2023

In the news

Un changement de marée à VC ? La qualité est-elle la nouvelle quantité ?

April 2023

In the news

The Power Play: How Can Linear TV Score Big with Accurate Measurement

March 2023

In the news

Passive Mobile ACR Panels: Accessing larger samples without compromising the quality of data

February 2023

In the news

Advertising Giants Enter Gaming: Impact On The Adtech Industry

January 2023

In the news

2022

Tackling TV ad attribution challenges with cross-media single-source passive ACR measurement

December 2022

In the news

A new generation of adtech that prioritises personalisation but doesn’t compromise privacy - Interview with Beatgrid

November 2022

In the news

Marketers Should Have The Same Standing As Accountants - oOh!Media Founder Brendon Cook

October 2022

In the news

10 European startups building trustworthy adtech

October 2022

In the news

A diet guide to user insights in a cookieless world

August 2022

In the news

Beatgrid expands its team as proof of continuous exponential growth

August 2022

Press release

A chat with Daniel Tjondronegoro, Co-Founder at cross-media audience measurement solution: Beatgrid

July 2022

In the news

Google’s Performance Max unpacked

July 2022

In the news

Beatgrid board Brendon Cook wins global outdoor Lifetime Achievement Award

June 2022

In the news

Cross-media adtech Beatgrid has re-engineered its technology to meet the new audience measurement challenges

May 2022

In the news

Cross-media adtech lodestar Beatgrid ignites industry reboot with new product suite and rebrand

May 2022

In the news

Cross-Media adtech lodestar ignites brand and product reboot

May 2022

In the news

Adtech platform Beatgrid, announces its new brand identity alongside 3 new cross-media products

May 2022

In the news

Netflix: what will a new model mean for advertisers?

May 2022

In the news

Cross-media adtech platform Beatgrid onboards Brendon Cook and Matthew O’Grady

March 2022

In the news

Brendon Cook joins Beatgrid board

March 2022

In the news

Adtech Beatgrid announces board hires and leading global brand campaigns

March 2022

In the news

Matthew O'Grady Joins Beatgrid Board

March 2022

In the news

Beatgrid stakes adtech prominence with strategic board hires

March 2022

In the news

2021

Beatgrid, Media Research finalist in the Market Research Society Awards 2021​

December 2021

Press release

Optimize Cross-Media Campaigns
for TRUE Advertising Effectiveness