Newsroom
Latest news and press releases about Beatgrid's cross-media audience measurement announcements.
News & press releases
2024
Beatgrid consumer panel ends the practice of ‘Frankenstein-ing' flimsy data sources
Beatgrid makes the finalist cut in Deloitte's 2024 Technology Fast 50
Virgin Velocity measured incrementality with Beatgrid across TV+BVOD+OOH & saw member growth trend soar 35%
Mad//Fest 2024 round-up: Sutherland’s rallying cry for creatives, Sorrell’s AI predictions & Tjondronegoro's Frequency Insights
Disney Star and Beatgrid Partner to Revolutionize Cross-Screen Advertising Measurement in India
Can Brands survive inaccurate ad measurement in the perfect media storm?
Can Brands survive inaccurate ad measurement in the perfect media storm?
How accurate measurement can mitigate the disconnect between brands & Hispanic consumers
How America's first representative Hispanic Measurement Panel bridges brands & LatinX audiences
Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?
The Struggle for Brands to Measure Live Event Ads on CTV Apps Like Netflix, Prime Video...
Will 2024 be the last year in the TV Upfronts without an ad effectiveness currency?
Is traditional measurement dead in the era of CTV live event dominance?
How the Super Bowl proves the need for accurate measurement of CTV Live-Event Ad Campaigns
How to measure ads more effectively in a streaming-first marketplace
Currency JICsaw: The industry fumbles by not prioritizing new currencies that accurately measure impact
Dutch Researcher Beatgrid Strikes Single-Source Measurement Deal With The Trade Desk
Fractal screens: SVOD’s surge, generational viewership, the chaos of measurement – and how to solve it
The Rise of Netflix, Amazon Prime, YouTube Means Unified Cross-Media Single Source Measurement Is Critical
Beatgrid's Analysis of 500+ Global Campaigns Reveals Changing Viewer Patterns
Precision in Measuring CTV, YouTube & TV Amid Walled Garden Challenges
2023
Breaking down silos, prioritizing privacy, and managing ad frequency: What are Amazon Ads, Google & Kmart doing to drive ad efficiency?
Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement
Foxtel Upfronts: AU lurches rapidly to US market on multiple TV, AV currencies and ad effectiveness solutions like Beatgrid
PHD Australia bolsters cross-media measurement capabilities with global ad effectiveness leader, Beatgrid
PHD Australia partners with Beatgrid for a greater competitive edge
Startup Of The Week: Beatgrid - Is there a market for cutting cross-media ad waste?
Cross-Media Ad Measurement Currencies: The Battle for Accuracy and How it Affects Media Buying and Planning
Un changement de marée à VC ? La qualité est-elle la nouvelle quantité ?
The Power Play: How Can Linear TV Score Big with Accurate Measurement
Passive Mobile ACR Panels: Accessing larger samples without compromising the quality of data
2022
Tackling TV ad attribution challenges with cross-media single-source passive ACR measurement
A new generation of adtech that prioritises personalisation but doesn’t compromise privacy - Interview with Beatgrid
Marketers Should Have The Same Standing As Accountants - oOh!Media Founder Brendon Cook
Beatgrid expands its team as proof of continuous exponential growth
A chat with Daniel Tjondronegoro, Co-Founder at cross-media audience measurement solution: Beatgrid
Beatgrid board Brendon Cook wins global outdoor Lifetime Achievement Award
Cross-media adtech Beatgrid has re-engineered its technology to meet the new audience measurement challenges
Cross-media adtech lodestar Beatgrid ignites industry reboot with new product suite and rebrand
Adtech platform Beatgrid, announces its new brand identity alongside 3 new cross-media products
Cross-media adtech platform Beatgrid onboards Brendon Cook and Matthew O’Grady
Adtech Beatgrid announces board hires and leading global brand campaigns
2021