Success
Stories

See how global brands have been able to shape up their advertising campaigns with our cross-channel ad effectiveness solutions.

McDonald’s Germany combined linear and Connected TV to boost app registrations and reveal younger audiences through cross-media measurement.

Vevo expanded reach among younger audiences, delivering twice the incremental 18–34 viewers compared to traditional TV and BVOD.

Sanofi used BVOD to drive incremental reach, achieving 37% target audience reach and improving campaign efficiency across TV channels.

Cinema First used Connected TV to achieve 100% incremental reach, expanding audiences beyond BVOD and driving strong campaign engagement.

Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.

Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.

Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.