About Us
See who is behind one of the fastest-growing adtech startups, and discover what made Beatgrid a pioneer in the cross-media measurement industry.
How It Started
The story of Beatgrid began when Daniel Tjondronegoro and Leon van Zantvoort, two highly experienced tech entrepreneurs, were watching the Olympic Games, and in between events, they realized how they were being bombarded with irrelevant and annoying TV ads that didn’t match their profiles as a public audience. This made them realize there was a better way for brands to optimize their advertising efforts, to accurately reach their campaign goals and consumers.
Our mission
“To deliver breakthrough, accurate, actionable ad measurement that puts customers first.”
Beatgrid empowers marketers with the most accurate TRUE Single-Source™ cross-media and ad effectiveness measurement, that is far superior to the hybrid solutions found in today’s market.
Our Vision
“To define the future of cross-media ad effectiveness and become the must-have solution for marketers.”
Meet
our team
In today’s dynamic media data landscape, where consumer privacy is paramount, our leadership team is paving the way with a privacy-first approach to reimagine and create the future of advertising.
Led by our visionary founders, our management is bolstered by a diverse advisory board comprising industry thought leaders from the US to Australia, ensuring we stay ahead in the global discourse. With a collective legacy of unparalleled experience and a commitment to the future, our leaders chart the path to cross-media measurement. Dive deeper and meet the trailblazers redefining ad effectiveness standards globally.
Executive Leadership
Company Board
Company Board
Our
Partners
Join us: redefine the advertising industry
At Beatgrid, we love working with talented people who are on the cutting edge. Are you keen to make an ambitious career at one of the fastest-growing adtech startups? Motivated to join a highly-skilled team of app and web developers, data engineers, marketers, business developers, and designers?
ACR Technology To Optimize Your Cross-Media Campaigns
Running closed-loop attribution on your cross-media ads can be a tedious and extremely difficult task.
It doesn’t have to be this way for you though. Are you interested in learning how your cross-platform ad campaigns perform when being exposed to your key audiences? With our tailored single-source measurement data solution we can show you exactly what can be optimized and how.
This is how they achieved it
Google Case Study
Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.
Coles Case Study
Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.
Belong Case Study
Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.
Cinema First Case Study
Cinema First used Connected TV to achieve 100% incremental reach, expanding audiences beyond BVOD and driving strong campaign engagement.
Sanofi Case Study
Sanofi used BVOD to drive incremental reach, achieving 37% target audience reach and improving campaign efficiency across TV channels.
Vevo and Mini Case Study
Vevo expanded reach among younger audiences, delivering twice the incremental 18–34 viewers compared to traditional TV and BVOD.