McDonalds Germany Case Study
McDonald’s Germany combined linear and Connected TV to boost app registrations and reveal younger audiences through cross-media measurement.
Vevo and Mini Case Study
Vevo expanded reach among younger audiences, delivering twice the incremental 18–34 viewers compared to traditional TV and BVOD.
Sanofi Case Study
Sanofi used BVOD to drive incremental reach, achieving 37% target audience reach and improving campaign efficiency across TV channels.
Cinema First Case Study
Cinema First used Connected TV to achieve 100% incremental reach, expanding audiences beyond BVOD and driving strong campaign engagement.
Belong Case Study
Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.
Coles Case Study
Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.
Google Case Study
Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.