McDonalds Germany Case Study
Case Study: McDonald’s Germany 5 minutes Home >> Insights >> Case Studies >> McDonald’s Germany Study The Ultimate Happy Meal: McDonald’s Germany’s Linear TV and Connected TV Advertising Mix Deterministic cross-media measurement uncovers that 31% of Connected TV-exclusive users were younger than 30. About the brand McDonald’s is an iconic QSR (Quick Service Restaurant) known for […]
Vevo and Mini Case Study
Case Study: Vevo & MINI 5 minutes Home >> Insights >> Case Studies >> Vevo & MINI Case Study Vevo reaches new audiences as it deliveres incremental 18-34s at 2x the rate of TV and BVOD Cross-media measurement was set up for deterministic R&F validation for TV, Vevo and YouTube. About the brands Mini, the iconic […]
Sanofi Case Study
Case Study: Sanofi 3 minutes Home >> Insights >> Case Studies >> Sanofi Case Study Sanofi reaches new TV audiences and grows Telfast’s market share with an innovative end-to-end BVOD advertising strategy Breaking TV-buying silos with holistic programmatic broadcast video-on-demand (BVOD) Beatgrid partnered with Sanofi, The Trade Desk, Foundation, and Samba TV to measure BVOD optimal […]
Cinema First Case Study
Case Study: Cinema First 3 minutes Home >> Insights >> Case Studies >> Cinema First Case Study Cinema First drives incremental reach with Connected TV Bringing crowds back to cinemas As cinemas began to reopen after months of Covid-19 lockdown, Cinema First — the industry body charged with promoting UK cinema-going — wanted to launch #LoveCinema, […]
Belong Case Study
Case Study: Belong 2 minutes Home >> Insights >> Case Studies >> Belong Case Study Belong uses deterministic cross-media audience measurement ACR data to understand incremental reach of BVOD vs. linear TV Campaign Objectives Beatgrid partnered with OMD on measuring Belong’s cross-media campaigns. The objective was to measure if extended reach could be realized with the […]
Coles Case Study
Case Study: Coles Supermarkets 3 minutes Home >> Insights >> Case Studies >> Coles Supermarkets Case Study Australian advertiser Coles set a new benchmark for effective media measurement Campaign’s Challenges In the complex world of media consumption, we face the challenge of accurately showing how and which media drives store visitations to retail. This project addressed head-on […]
Google Case Study
Case Study: Google 3 minutes Home >> Insights >> Case Studies >> Google Case Study Pushing the boundaries of cross-channel passive campaign measurement With the application of Audio Content Recognition Technology (ACR Technology) and geo-location software, we can now passively track exposure at a respondent level across all AV and outdoor channels. For almost 5 years […]
