Connected TV Drives Younger Audiences: 20% Of German CTV Users Exclusively Reached Through This Channel
25th October 2022 | 4 minutes Home >> Insights >> Content Hub >> Connected TV Drives Younger Audiences: 20% of German CTV users are exclusively reached through this channel Connected TV Drives Younger Audiences 20% of German CTV users exclusively reached through this channel. Cross-media audience measurement study by Beatgrid shows that German TV viewing […]
Digital TV acronyms: What is what…? And why?
23rd June 2022 | 5 minutes Home >> Insights >> Content Hub >> Digital TV acronyms: What is what…? And why? Digital TV acronyms What is what…? And why? Understanding what the confusing TV and CTV platform acronyms mean, is key to measuring and optimizing TV campaigns When wanting to accurately measure and plan for […]