How Should FMCG Marketers Measure Cross-Media Ad Campaigns
21st April 2023 | 5 minutes Home >> Insights >> Content Hub >> Guide for FMCG Marketers to Measure Cross-Media Ad Campaigns. Guide for FMCG Marketers to Measure Cross-Media Ad Campaigns Single-source passive ACR panels for deterministic cross-media audience measurement. Maximizing FMCG Ad Spend with Revolutionary Cross-Media and TV Attribution Measurement. As the advertising industry […]
How can AI affect buying and planning of online and offline media?
13th April 2023 | 6 minutes Home >> Insights >> Content Hub >> How Can AI Affect Buying And Planning Of Online And Offline Media? How can AI affect buying and planning of online and offline media? The role of AI in streamlining media buying and planning: A look at past and future campaigns. AI: […]
The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers
6th April 2023 | 6 minutes Home >> Insights >> Content Hub >> The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers The Impact Of Streaming Services On Linear TV Advertising The Opportunity to Target Silver Streamers. Linear TV may not be as flashy as streaming but it […]
Benefits to Person-level audience measurement
22nd March 2023 | 5 minutes Home >> Insights >> Content Hub >> Benefits to Person-level audience measurement Benefits to Person-level Audience Measurement Person-level and single-source cross-media audience measurement is a combined method that can help advertisers and marketers use to measure the effectiveness of their campaigns and understand their target audience. This method differs from […]
The Future of Streaming: TV and Streaming Bundles
17th March 2023 | 5 minutes Home >> Insights >> Content Hub >> The Future of Streaming: TV and Streaming Bundles to Consolidate the Market and Improve Advertising in 2023 The Future of Streaming TV and streaming bundles to consolidate the market and improve advertising in 2023. The End of Video Streaming as We Know […]
A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution
24th February 2023 | 6 minutes Home >> Insights >> Content Hub >> Complete Guide to Beatgrid’s Cross-media Audience Measurement Methodology Complete guide to Beatgrid’s cross-media audience measurement Solution The Benefits of Beatgrid’s Solution for Non-Invasive Media Content Tracking through Passive ACR Technology. Passive Automatic Content Recognition (ACR) Technology: Changing the Way We Measure Media […]
Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement
9th February 2023 | 5 minutes Home >> Insights >> Content Hub >> Revolutionize Cross-Media & TV Ad Attribution With Single-Source Passive ACR Measurement Cross-Media & TV Ad Attribution Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement. Revolutionize Cross-Media and TV Ad Attribution with Single-Source Passive ACR Measurement. The challenges of attributing TV ads […]
The 8 Cross-Media & TV Advertising Trends In 2023
23rd January 2023 | 7 minutes Home >> Insights >> Content Hub >> 8 TV & cross-media advertising trends that will shape the ad ecosystem 8 Advertising Trends in 2023 The TV & cross-media advertising trends that will shape the ad ecosystem. What are the top Cross-Media & TV Advertising Measurement Trends in 2023? As […]
Connected TV Drives Younger Audiences: 20% Of German CTV Users Exclusively Reached Through This Channel
25th October 2022 | 4 minutes Home >> Insights >> Content Hub >> Connected TV Drives Younger Audiences: 20% of German CTV users are exclusively reached through this channel Connected TV Drives Younger Audiences 20% of German CTV users exclusively reached through this channel. Cross-media audience measurement study by Beatgrid shows that German TV viewing […]
Digital TV acronyms: What is what…? And why?
23rd June 2022 | 5 minutes Home >> Insights >> Content Hub >> Digital TV acronyms: What is what…? And why? Digital TV acronyms What is what…? And why? Understanding what the confusing TV and CTV platform acronyms mean, is key to measuring and optimizing TV campaigns When wanting to accurately measure and plan for […]