Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement
9th February 2023 | 5 minutes Home >> Insights >> Content Hub >> Revolutionize Cross-Media & TV Ad Attribution With Single-Source Passive ACR Measurement Cross-Media & TV Ad Attribution Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement. Revolutionize Cross-Media and TV Ad Attribution with Single-Source Passive ACR Measurement. The challenges of attributing TV ads […]
The 8 Cross-Media & TV Advertising Trends In 2023
23rd January 2023 | 7 minutes Home >> Insights >> Content Hub >> 8 TV & cross-media advertising trends that will shape the ad ecosystem 8 Advertising Trends in 2023 The TV & cross-media advertising trends that will shape the ad ecosystem. What are the top Cross-Media & TV Advertising Measurement Trends in 2023? As […]
Connected TV Drives Younger Audiences: 20% Of German CTV Users Exclusively Reached Through This Channel
25th October 2022 | 4 minutes Home >> Insights >> Content Hub >> Connected TV Drives Younger Audiences: 20% of German CTV users are exclusively reached through this channel Connected TV Drives Younger Audiences 20% of German CTV users exclusively reached through this channel. Cross-media audience measurement study by Beatgrid shows that German TV viewing […]
Digital TV acronyms: What is what…? And why?
23rd June 2022 | 5 minutes Home >> Insights >> Content Hub >> Digital TV acronyms: What is what…? And why? Digital TV acronyms What is what…? And why? Understanding what the confusing TV and CTV platform acronyms mean, is key to measuring and optimizing TV campaigns When wanting to accurately measure and plan for […]