New-Wave Measurement: Navigating Cross-Channel Silos
7th December 2023 | 4 minutes Home >> Insights >> Content Hub >> New-Wave Measurement: Navigating Cross-Channel Silos. Unified Measurement of Cross-Channel Silos TV, CTV & Digital The Ad Industry Demands a Unified Single Source Screens Measurement. Navigating the Dynamic Media Landscape In today’s rapidly evolving media environment, advertisers face the challenge of understanding consumer […]
Cracking How To Measure CTV Advertising Effectiveness
3rd July 2023 | 9 minutes Home >> Insights >> Content Hub >> Cracking How To Measure CTV Advertising Effectiveness. Cracking How To Measure CTV Advertising Effectiveness From Cross-Media Insights To Real Advertising Impact: Maximizing CTV advertising effectiveness with single-source Cross-media person-level measurement. As The Advertising Landscape Evolves, Measuring The Effectiveness Of CTV (Connected TV) […]
Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning
10th May 2023 | 3 minutes Home >> Insights >> Content Hub >> Exploring the Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning. Exploring the Impact of Cross-Media Ad Measurement Currencies Navigating the Impact of Cross-Media Currencies in the Modern Advertising Landscape. How Cross-Media Ad Measurement Currencies Affect Media Buying and Planning […]
Baby Boomers Embracing Streaming Services – Linear TV vs. CTV
28th April 2023 | 5 minutes Home >> Insights >> Content Hub >> The Other Side of the Story: Baby Boomers Flocking to Streaming Services. Baby Boomers Embracing Streaming Services The other side of the streaming story: TV viewership vs. CTV viewership. Age is Just a Number: Baby Boomers Prove They’re “Just as Tech-Savvy” as […]
How Should FMCG Marketers Measure Cross-Media Ad Campaigns
21st April 2023 | 5 minutes Home >> Insights >> Content Hub >> Guide for FMCG Marketers to Measure Cross-Media Ad Campaigns. Guide for FMCG Marketers to Measure Cross-Media Ad Campaigns Single-source passive ACR panels for deterministic cross-media audience measurement. Maximizing FMCG Ad Spend with Revolutionary Cross-Media and TV Attribution Measurement. As the advertising industry […]
How can AI affect buying and planning of online and offline media?
13th April 2023 | 6 minutes Home >> Insights >> Content Hub >> How Can AI Affect Buying And Planning Of Online And Offline Media? How can AI affect buying and planning of online and offline media? The role of AI in streamlining media buying and planning: A look at past and future campaigns. AI: […]
The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers
6th April 2023 | 6 minutes Home >> Insights >> Content Hub >> The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers The Impact Of Streaming Services On Linear TV Advertising The Opportunity to Target Silver Streamers. Linear TV may not be as flashy as streaming but it […]
Benefits to Person-level audience measurement
22nd March 2023 | 5 minutes Home >> Insights >> Content Hub >> Benefits to Person-level audience measurement Benefits to Person-level Audience Measurement Person-level and single-source cross-media audience measurement is a combined method that can help advertisers and marketers use to measure the effectiveness of their campaigns and understand their target audience. This method differs from […]
The Future of Streaming: TV and Streaming Bundles
17th March 2023 | 5 minutes Home >> Insights >> Content Hub >> The Future of Streaming: TV and Streaming Bundles to Consolidate the Market and Improve Advertising in 2023 The Future of Streaming TV and streaming bundles to consolidate the market and improve advertising in 2023. The End of Video Streaming as We Know […]
A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution
24th February 2023 | 6 minutes Home >> Insights >> Content Hub >> Complete Guide to Beatgrid’s Cross-media Audience Measurement Methodology Complete guide to Beatgrid’s cross-media audience measurement Solution The Benefits of Beatgrid’s Solution for Non-Invasive Media Content Tracking through Passive ACR Technology. Passive Automatic Content Recognition (ACR) Technology: Changing the Way We Measure Media […]