Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon

Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon

May 26th 2025 | 6 minutes Home >> Insights >> Content Hub >> Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon From Mother’s Day to Memorial Day — How Modern Marketers Are Dominating May with Smarter Measurement, Not Bigger […]

How Coachella Became the Ultimate Stress Test for Cross Media Measurement

How Coachella Became the Ultimate Stress Test for Cross Media Measurement

24th April 2025 | 5 minutes Home >> Insights >> Content Hub >> How Coachella Became the Ultimate Stress Test for Cross Media Measurement How Coachella Became the Ultimate Stress Test for Cross Media Measurement Real-time culture, real-time data. Why the smartest marketers are using Coachella to challenge everything they thought they knew about cross […]

How Marketers Are Scoring New Audiences with the NFL Playbook

Patrick Mahomes raising his arms in victory, symbolizing how brands leverage Beatgrid’s cross-media measurement tools to capture and engage diverse audiences across multiple platforms.

24th October 2024 | 4 minutes Home >> Insights >> Content Hub >> Winning the Play: How Marketers, Like the Chiefs, Are Dominating Live Events and Finding New Audiences How Marketers Are Scoring New Audiences with the NFL Playbook From the Gridiron to the Global Stage: How Advertisers, Like NFL Teams, Are Adapting to Capture […]

Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?

Image of the cookie monster - eating advertising measurement cookies

1st March 2024 | 4 minutes Home >> Insights >> Content Hub >> Are Traditional IP-based & Cookie-based Measurement Solutions Obsolete?​ Are Traditional IP-Based & Cookie-Based Measurement Solutions Obsolete? Advertisers can no longer depend on cookie or IP-based measurement solutions to track their cross-media campaigns. Advertisers’ Quest for Reliable Insights Advertisers are faced with the […]

Measuring Ad Attention With A Single-Source Measurement Solution

Image of a couple watching TV and CTV ads brands conducting attention measurement to understand ad effectiveness

16th February 2024 | 4 minutes Home >> Insights >> Content Hub >> Measuring Ad Attention With A Single-Source Measurement Solution. Measuring Ad Attention With A Single-Source Measurement Solution The Impotance of attention metrics matter and how to accurately run TV & digital video (CTV & OLV) Attention Measurement. Attention Measurement to understand ad impact […]

2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

Image of the Las Vegas Sphere OOH Advertising - 2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

5th February 2024 | 4 minutes Home >> Insights >> Content Hub >> 2024 Super Bowl: Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance.​ 2024 Super Bowl Advertisers Orbit Las Vegas Sphere for Out-of-Home Ad Brilliance The Sphere’s Advertising Odyssey The Las Vegas Sphere, characterized by a colossal dome adorned with 1.2 million programmable […]

2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge

Image of Patrick Mahomes and the 2024 LVIII Super Bowl; and the Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies

16th January 2024 | 8 minutes Home >> Insights >> Content Hub >> The Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies.​ 2024 Super Bowl A Parallel Play with Advertising’s Measurement Challenge Super Bowl LVIII’s Advertising Dance and the Metrics Encore The fervor among die-hard Kansas […]

Measuring Netflix’s Advertising Puzzle

Image of Beatgrid measuring Netflix Advertising by Confronting Walled Garden Limits with its passive mobile ACR technology panel apps

8th January 2024 | 5 minutes Home >> Insights >> Content Hub >> Measuring Netflix’s Advertising Puzzle by Confronting Walled Garden Limits.​ Measuring Netflix’s Advertising Puzzle Confronting Walled Garden Limits – Possible or Pipedream? Netflix’s Programmatic Evolution: Navigating Challenges with Innovative Solutions Starting its second year as a key player in the advertising landscape, Netflix […]