Cracking How To Measure CTV Advertising Effectiveness
3rd July 2023 | 9 minutes Home >> Insights >> Content Hub >> Cracking How To Measure CTV Advertising Effectiveness. Cracking How To Measure CTV Advertising Effectiveness From Cross-Media Insights To Real Advertising Impact: Maximizing CTV advertising effectiveness with single-source Cross-media person-level measurement As The Advertising Landscape Evolves, Measuring The Effectiveness Of CTV (Connected TV) […]
Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning
Exploring the Impact of Cross-Media Ad Measurement Currencies Navigating the Impact of Cross-Media Currencies in the Modern Advertising Landscape. 10th May 2023 | 3 minutes Home >> Insights >> Content Hub >> Exploring the Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning. How Cross-Media Ad Measurement Currencies Affect Media Buying and Planning […]
Baby Boomers Embracing Streaming Services – Linear TV vs. CTV
Baby Boomers Embracing Streaming Services The other side of the streaming story: TV viewership vs. CTV viewership. 28th April 2023 | 5 minutes Home >> Insights >> Content Hub >> The Other Side of the Story: Baby Boomers Flocking to Streaming Services. Age is Just a Number: Baby Boomers Prove They’re “Just as Tech-Savvy” as […]
How Should FMCG Marketers Measure Cross-Media Ad Campaigns
Guide for FMCG Marketers to Measure Cross-Media Ad Campaigns Single-source passive ACR panels for deterministic cross-media audience measurement. 21st April 2023 | 5 minutes Home >> Insights >> Content Hub >> Guide for FMCG Marketers to Measure Cross-Media Ad Campaigns. Maximizing FMCG Ad Spend with Revolutionary Cross-Media and TV Attribution Measurement As the advertising industry […]
How can AI affect buying and planning of online and offline media?
How can AI affect buying and planning of online and offline media? The role of AI in streamlining media buying and planning: A look at past and future campaigns. 13th April 2023 | 6 minutes Home >> Insights >> Content Hub >> How Can AI Affect Buying And Planning Of Online And Offline Media? AI: […]
The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers
The Impact of Streaming Services on Linear TV Advertising The Opportunity to Target Silver Streamers 6th April 2023 | 6 minutes Home >> Insights >> Content Hub >> The Impact of Streaming Services on Linear TV Advertising and the Opportunity to Target Silver Streamers Linear TV may not be as flashy as streaming but it […]
Benefits to Person-level audience measurement
Benefits to Person-level audience measurement Person-level, single-source cross-media audience measurement allows advertisers to target individuals, creating more effective campaigns. 22nd March 2023 | 5 minutes Home >> Insights >> Content Hub >> Benefits to Person-level audience measurement A More Detailed and Accurate Picture of Consumer Behavior with Person-Level and Single-Source Cross-Media Audience Measurement Person-level and single-source […]
The Future of Streaming: TV and Streaming Bundles
The Future of Streaming TV and streaming bundles to consolidate the market and improve advertising in 2023. 17th March 2023 | 5 minutes Home >> Insights >> Content Hub >> The Future of Streaming: TV and Streaming Bundles to Consolidate the Market and Improve Advertising in 2023 The End of Video Streaming as We Know […]
A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution
Complete guide to Beatgrid’s cross-media audience measurement Solution The Benefits of Beatgrid’s Solution for Non-Invasive Media Content Tracking through Passive ACR Technology. 24th February 2023 | 6 minutes Home >> Insights >> Content Hub >> Complete Guide to Beatgrid’s Cross-media Audience Measurement Methodology Passive Automatic Content Recognition (ACR) Technology: Changing the Way We Measure Media […]
Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement
Cross-Media & TV Ad Attribution Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement. 9th February 2023 | 5 minutes Home >> Insights >> Content Hub >> Revolutionize Cross-Media & TV Ad Attribution With Single-Source Passive ACR Measurement Revolutionize Cross-Media and TV Ad Attribution with Single-Source Passive ACR Measurement The challenges of attributing TV ads […]