The Future of Streaming: TV and Streaming Bundles

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The Future of Streaming TV and streaming bundles to consolidate the market and improve advertising in 2023. 17th March 2023 | 5 minutes Home >> Insights >> Content Hub >> The Future of Streaming: TV and Streaming Bundles to Consolidate the Market and Improve Advertising in 2023 The End of Video Streaming as We Know […]

A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution

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Complete guide to Beatgrid’s cross-media audience measurement Solution The Benefits of Beatgrid’s Solution for Non-Invasive Media Content Tracking through Passive ACR Technology. 24th February 2023 | 6 minutes Home >> Insights >> Content Hub >> Complete Guide to Beatgrid’s Cross-media Audience Measurement Methodology Passive Automatic Content Recognition (ACR) Technology: Changing the Way We Measure Media […]

Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement

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Cross-Media & TV Ad Attribution Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement. 9th February 2023 | 5 minutes Home >> Insights >> Content Hub >> Revolutionize Cross-Media & TV Ad Attribution With Single-Source Passive ACR Measurement​ Revolutionize Cross-Media and TV Ad Attribution with Single-Source Passive ACR Measurement The challenges of attributing TV ads […]

The 8 Cross-Media & TV Advertising Trends In 2023​

Image of a young man watching TV and probably using a streaming bundle through his CTV to have access to different SVOD and AVOD services.

8 Advertising Trends in 2023 The TV & cross-media advertising trends that will shape the ad ecosystem. 23rd January 2023 | 7 minutes Home >> Insights >> Content Hub >> 8 TV & cross-media advertising trends that will shape the ad ecosystem What are the top Cross-Media & TV Advertising Measurement Trends in 2023? As […]

Digital TV acronyms: What is what…? And why?

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Digital TV acronyms What is what…? And why? 23rd June 2022 | 5 minutes Home >> Insights >> Content Hub >> Digital TV acronyms: What is what…? And why?​ Understanding what the confusing TV and CTV platform acronyms mean, is key to measuring and optimizing TV campaigns When wanting to accurately measure and plan for […]