How the Super Bowl Proves the Need for Accurate Measurement of CTV Live-Event Ad Campaigns
![Image of Tom Brady with the Buccaneers and how the Super Bowl Proves the Need for Accurate Measurement of Ad Campaigns with CTV App-Broadcasted Live Events](https://beatgrid.co/wp-content/uploads/2024/07/How-the-Super-Bowl-Proves-the-Need-for-Accurate-Measurement-of-Ad-Campaigns-with-CTV-App-Broadcasted-Live-Events-1024x493.webp)
15th July 2024 | 4 minutes Home >> Insights >> Content Hub >> CTV App Live-Event Ad Campaigns & Accurate Measurement CTV App Live-Event Ad Campaigns & Accurate Measurement How the Super Bowl Proves the Need for Accurate Measurement of Ad Campaigns with CTV App-Broadcasted Live Events. The Grand Stage of Advertising The Super Bowl […]
Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?
![Image of the cookie monster - eating advertising measurement cookies](https://beatgrid.co/wp-content/uploads/2024/03/Are-Traditional-IP-based-and-Cookie-based-Measurement-Solutions-Obsolete-1024x493.webp)
1st March 2024 | 4 minutes Home >> Insights >> Content Hub >> Are Traditional IP-based & Cookie-based Measurement Solutions Obsolete? Are Traditional IP-Based & Cookie-Based Measurement Solutions Obsolete? Advertisers can no longer depend on cookie or IP-based measurement solutions to track their cross-media campaigns. Advertisers’ Quest for Reliable Insights Advertisers are faced with the […]
Measuring Ad Attention With A Single-Source Measurement Solution
![Image of a couple watching TV and CTV ads brands conducting attention measurement to understand ad effectiveness](https://beatgrid.co/wp-content/uploads/2024/02/Measuring-Attention-Metrics-Through-Single-Source-Campaign-Measurement-Solution-1024x493.webp)
16th February 2024 | 4 minutes Home >> Insights >> Content Hub >> Measuring Ad Attention With A Single-Source Measurement Solution. Measuring Ad Attention With A Single-Source Measurement Solution The Impotance of attention metrics matter and how to accurately run TV & digital video (CTV & OLV) Attention Measurement. Attention Measurement to understand ad impact […]
2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance
![Image of the Las Vegas Sphere OOH Advertising - 2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance](https://beatgrid.co/wp-content/uploads/2024/02/2024-Super-Bowl-Advertisers-Orbit-the-Vegas-Sphere-for-Out-of-Home-Ad-Brilliance-1024x493.webp)
5th February 2024 | 4 minutes Home >> Insights >> Content Hub >> 2024 Super Bowl: Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance. 2024 Super Bowl Advertisers Orbit Las Vegas Sphere for Out-of-Home Ad Brilliance The Sphere’s Advertising Odyssey The Las Vegas Sphere, characterized by a colossal dome adorned with 1.2 million programmable […]
2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge
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16th January 2024 | 8 minutes Home >> Insights >> Content Hub >> The Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies. 2024 Super Bowl A Parallel Play with Advertising’s Measurement Challenge Super Bowl LVIII’s Advertising Dance and the Metrics Encore The fervor among die-hard Kansas […]
Measuring Netflix’s Advertising Puzzle
![Image of Beatgrid measuring Netflix Advertising by Confronting Walled Garden Limits with its passive mobile ACR technology panel apps](https://beatgrid.co/wp-content/uploads/2024/01/Netflix-Advertising-Measurement-Confronting-Walled-Garden-Limits-–-Possible-or-Pipedream-1024x585.webp)
8th January 2024 | 5 minutes Home >> Insights >> Content Hub >> Measuring Netflix’s Advertising Puzzle by Confronting Walled Garden Limits. Measuring Netflix’s Advertising Puzzle Confronting Walled Garden Limits – Possible or Pipedream? Netflix’s Programmatic Evolution: Navigating Challenges with Innovative Solutions Starting its second year as a key player in the advertising landscape, Netflix […]
Clash of Tradition & Innovation in Media Measurement Strategies in 2024
![Image of how as audiences diversify their screen time, advertisers face the challenge of comprehending consumer behavior across various platforms. Traditional measurement methods fall short, prompting a demand for innovative cross-media solutions that offer precision and practical applicability.](https://beatgrid.co/wp-content/uploads/2023/12/Clash-of-Tradition-Innovation-in-Media-Measurement-Strategies-in-2024-1024x585.webp)
3rd January 2024 | 7 minutes Home >> Insights >> Content Hub >> Clash of Tradition & Innovation in Media Measurement Strategies in 2024. Clash of Tradition & Innovation in Media Measurement Strategies in 2024 Unraveling the Dynamics of Consumer Behavior Across Screens In today’s rapidly evolving media environment, advertisers face the challenge of understanding […]
New-Wave Measurement: Navigating Cross-Channel Silos
![Image of a family impacted by the dynamic and changing TV and AV Consumer Evolution And Overcoming Cross-Media Measurement Challenges](https://beatgrid.co/wp-content/uploads/2023/12/Embracing-Consumer-Evolution-And-Overcoming-Cross-Media-Measurement-Challenges-1024x585.webp)
7th December 2023 | 4 minutes Home >> Insights >> Content Hub >> New-Wave Measurement: Navigating Cross-Channel Silos. Unified Measurement of Cross-Channel Silos TV, CTV & Digital The Ad Industry Demands a Unified Single Source Screens Measurement. Navigating the Dynamic Media Landscape In today’s rapidly evolving media environment, advertisers face the challenge of understanding consumer […]
Cracking How To Measure CTV Advertising Effectiveness
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3rd July 2023 | 9 minutes Home >> Insights >> Content Hub >> Cracking How To Measure CTV Advertising Effectiveness. Cracking How To Measure CTV Advertising Effectiveness From Cross-Media Insights To Real Advertising Impact: Maximizing CTV advertising effectiveness with single-source Cross-media person-level measurement. As The Advertising Landscape Evolves, Measuring The Effectiveness Of CTV (Connected TV) […]
Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning
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10th May 2023 | 3 minutes Home >> Insights >> Content Hub >> Exploring the Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning. Exploring the Impact of Cross-Media Ad Measurement Currencies Navigating the Impact of Cross-Media Currencies in the Modern Advertising Landscape. How Cross-Media Ad Measurement Currencies Affect Media Buying and Planning […]