How Marketers Are Scoring New Audiences with the NFL Playbook
24th October 2024 | 4 minutes Home >> Insights >> Content Hub >> Winning the Play: How Marketers, Like the Chiefs, Are Dominating Live Events and Finding New Audiences How Marketers Are Scoring New Audiences with the NFL Playbook From the Gridiron to the Global Stage: How Advertisers, Like NFL Teams, Are Adapting to Capture […]
CMOs Are Wrong… If They Keep Clinging to Linear TV and Ignoring Gen Z and Millennials
21st October 2024 | 5 minutes Home >> Insights >> Content Hub >> Are CMOs Stuck in the Past? Why Clinging to Linear TV Is Ignoring Gen Z and Millennials Ignoring Gen Zs and Millennials? Good Luck Staying Relevant Sticking with Linear TV? You’re Betting Against the Future (Spoiler: You’ll Lose). Today’s troubling murmur with […]
How the Super Bowl Proves the Need for Accurate Measurement of CTV Live-Event Ad Campaigns
15th July 2024 | 4 minutes Home >> Insights >> Content Hub >> CTV App Live-Event Ad Campaigns & Accurate Measurement CTV App Live-Event Ad Campaigns & Accurate Measurement How the Super Bowl Proves the Need for Accurate Measurement of Ad Campaigns with CTV App-Broadcasted Live Events. The Grand Stage of Advertising The Super Bowl […]
Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?
1st March 2024 | 4 minutes Home >> Insights >> Content Hub >> Are Traditional IP-based & Cookie-based Measurement Solutions Obsolete? Are Traditional IP-Based & Cookie-Based Measurement Solutions Obsolete? Advertisers can no longer depend on cookie or IP-based measurement solutions to track their cross-media campaigns. Advertisers’ Quest for Reliable Insights Advertisers are faced with the […]
Measuring Ad Attention With A Single-Source Measurement Solution
16th February 2024 | 4 minutes Home >> Insights >> Content Hub >> Measuring Ad Attention With A Single-Source Measurement Solution. Measuring Ad Attention With A Single-Source Measurement Solution The Impotance of attention metrics matter and how to accurately run TV & digital video (CTV & OLV) Attention Measurement. Attention Measurement to understand ad impact […]
2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance
5th February 2024 | 4 minutes Home >> Insights >> Content Hub >> 2024 Super Bowl: Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance. 2024 Super Bowl Advertisers Orbit Las Vegas Sphere for Out-of-Home Ad Brilliance The Sphere’s Advertising Odyssey The Las Vegas Sphere, characterized by a colossal dome adorned with 1.2 million programmable […]
2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge
16th January 2024 | 8 minutes Home >> Insights >> Content Hub >> The Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies. 2024 Super Bowl A Parallel Play with Advertising’s Measurement Challenge Super Bowl LVIII’s Advertising Dance and the Metrics Encore The fervor among die-hard Kansas […]
Measuring Netflix’s Advertising Puzzle
8th January 2024 | 5 minutes Home >> Insights >> Content Hub >> Measuring Netflix’s Advertising Puzzle by Confronting Walled Garden Limits. Measuring Netflix’s Advertising Puzzle Confronting Walled Garden Limits – Possible or Pipedream? Netflix’s Programmatic Evolution: Navigating Challenges with Innovative Solutions Starting its second year as a key player in the advertising landscape, Netflix […]
Clash of Tradition & Innovation in Media Measurement Strategies in 2024
3rd January 2024 | 7 minutes Home >> Insights >> Content Hub >> Clash of Tradition & Innovation in Media Measurement Strategies in 2024. Clash of Tradition & Innovation in Media Measurement Strategies in 2024 Unraveling the Dynamics of Consumer Behavior Across Screens In today’s rapidly evolving media environment, advertisers face the challenge of understanding […]
New-Wave Measurement: Navigating Cross-Channel Silos
7th December 2023 | 4 minutes Home >> Insights >> Content Hub >> New-Wave Measurement: Navigating Cross-Channel Silos. Unified Measurement of Cross-Channel Silos TV, CTV & Digital The Ad Industry Demands a Unified Single Source Screens Measurement. Navigating the Dynamic Media Landscape In today’s rapidly evolving media environment, advertisers face the challenge of understanding consumer […]