Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?

Image of the cookie monster - eating advertising measurement cookies

1st March 2024 | 4 minutes Home >> Insights >> Content Hub >> Are Traditional IP-based & Cookie-based Measurement Solutions Obsolete?​ Are Traditional IP-Based & Cookie-Based Measurement Solutions Obsolete? Advertisers can no longer depend on cookie or IP-based measurement solutions to track their cross-media campaigns. Advertisers’ Quest for Reliable Insights Advertisers are faced with the […]

Measuring Ad Attention With A Single-Source Measurement Solution

Image of a couple watching TV and CTV ads brands conducting attention measurement to understand ad effectiveness

16th February 2024 | 4 minutes Home >> Insights >> Content Hub >> Measuring Ad Attention With A Single-Source Measurement Solution. Measuring Ad Attention With A Single-Source Measurement Solution The Impotance of attention metrics matter and how to accurately run TV & digital video (CTV & OLV) Attention Measurement. Attention Measurement to understand ad impact […]

2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

Image of the Las Vegas Sphere OOH Advertising - 2024 Super Bowl Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance

5th February 2024 | 4 minutes Home >> Insights >> Content Hub >> 2024 Super Bowl: Advertisers Orbit the Vegas Sphere for Out-of-Home Ad Brilliance.​ 2024 Super Bowl Advertisers Orbit Las Vegas Sphere for Out-of-Home Ad Brilliance The Sphere’s Advertising Odyssey The Las Vegas Sphere, characterized by a colossal dome adorned with 1.2 million programmable […]

2024 Super Bowl: A Parallel Play with Advertising’s Measurement Challenge

Image of Patrick Mahomes and the 2024 LVIII Super Bowl; and the Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies

16th January 2024 | 8 minutes Home >> Insights >> Content Hub >> The Role of Single-Source & Person-level Measurement in the Landscape of Super Bowl LVIII Advertising and Multichannel Strategies.​ 2024 Super Bowl A Parallel Play with Advertising’s Measurement Challenge Super Bowl LVIII’s Advertising Dance and the Metrics Encore The fervor among die-hard Kansas […]

Measuring Netflix’s Advertising Puzzle

Image of Beatgrid measuring Netflix Advertising by Confronting Walled Garden Limits with its passive mobile ACR technology panel apps

8th January 2024 | 5 minutes Home >> Insights >> Content Hub >> Measuring Netflix’s Advertising Puzzle by Confronting Walled Garden Limits.​ Measuring Netflix’s Advertising Puzzle Confronting Walled Garden Limits – Possible or Pipedream? Netflix’s Programmatic Evolution: Navigating Challenges with Innovative Solutions Starting its second year as a key player in the advertising landscape, Netflix […]

Clash of Tradition & Innovation in Media Measurement Strategies in 2024

Image of how as audiences diversify their screen time, advertisers face the challenge of comprehending consumer behavior across various platforms. Traditional measurement methods fall short, prompting a demand for innovative cross-media solutions that offer precision and practical applicability.

3rd January 2024 | 7 minutes Home >> Insights >> Content Hub >> Clash of Tradition & Innovation in Media Measurement Strategies in 2024. Clash of Tradition & Innovation in Media Measurement Strategies in 2024 Unraveling the Dynamics of Consumer Behavior Across Screens In today’s rapidly evolving media environment, advertisers face the challenge of understanding […]

New-Wave Measurement: Navigating Cross-Channel Silos​

Image of a family impacted by the dynamic and changing TV and AV Consumer Evolution And Overcoming Cross-Media Measurement Challenges​

7th December 2023 | 4 minutes Home >> Insights >> Content Hub >> New-Wave Measurement: Navigating Cross-Channel Silos. Unified Measurement of Cross-Channel Silos TV, CTV & Digital The Ad Industry Demands a Unified Single Source Screens Measurement. Navigating the Dynamic Media Landscape In today’s rapidly evolving media environment, advertisers face the challenge of understanding consumer […]

Cracking How To Measure CTV Advertising Effectiveness

Image of the fragmentation of TV in the advertising landscape - Cracking How To Measure CTV Advertising Effectiveness

3rd July 2023 | 9 minutes Home >> Insights >> Content Hub >> Cracking How To Measure CTV Advertising Effectiveness. Cracking How To Measure CTV Advertising Effectiveness From Cross-Media Insights To Real Advertising Impact: Maximizing CTV advertising effectiveness with single-source Cross-media person-level measurement. As The Advertising Landscape Evolves, Measuring The Effectiveness Of CTV (Connected TV) […]

Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning

Image of the impact of Media Buying and Planning with Cross-Media Measurement Currencies

10th May 2023 | 3 minutes Home >> Insights >> Content Hub >> Exploring the Impact of Cross-Media Ad Measurement Currencies on Media Buying and Planning. Exploring the Impact of Cross-Media Ad Measurement Currencies Navigating the Impact of Cross-Media Currencies in the Modern Advertising Landscape. How Cross-Media Ad Measurement Currencies Affect Media Buying and Planning […]

Baby Boomers Embracing Streaming Services – Linear TV vs. CTV

Image of the dichotomy between TV and CTV with Baby Boomers: The other side of the streaming story - TV viewership vs. CTV viewership.

28th April 2023 | 5 minutes Home >> Insights >> Content Hub >> The Other Side of the Story: Baby Boomers Flocking to Streaming Services. Baby Boomers Embracing Streaming Services The other side of the streaming story: TV viewership vs. CTV viewership. Age is Just a Number: Baby Boomers Prove They’re “Just as Tech-Savvy” as […]