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Industry Hot Topics

Virgin Velocity measured incrementality across media channels, proved TV+BVOD+OOH deliver more uplift, launched first brand push, saw member growth trend soar 35% | Mi3

Will 2024 be the last year in the upfronts without
an ad effectiveness currency? | CampaignUS

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Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement | Mi3

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