Simplifying The Cross-AV Measurement Challenge
2nd March 2023 | 7 minutes Home >> Insights >> Content Hub >> Simplifying the cross-AV measurement challenge Simplifying the Cross-AV Measurement Challenge “Holistic” cross-media measurement is a euphemism The ad industry has pretty much defined and focused its energies on doing something(s) to fight back on the advertising measurement challenges of the day, and […]
OOH Advertising in Cross-media Campaigns
12th October 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger audiences OOH advertising in Cross-media Campaigns How to measure OOH attribution in the cross-channel context Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger […]
Television audience measurement: How to optimize TV advertising campaigns
25th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Television audience measurement: How to optimize TV advertising campaigns Television audience measurement: How to measure and optimize TV advertising campaigns practices in using TV next-gen audience measurement solutions to optimize the quality of reach Optimizing quality reach is about accurately tracking the TV […]
Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns
25th May 2022 | 7 minutes Home >> Insights >> Thought Leadership >> Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns Footfall Attribution Measurement in TV & Cross-Media Advertising Campaigns Accurate in-store visitation uplift data is key for advertisers to measure campaign effectiveness in footfall attribution in retail Data […]
CTV Advertising Measurement: How to manage incremental reach
18th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> CTV Advertising: How to Manage Incremental Reach CTV Advertising Measurement How to manage incremental reach CTV advertisers want more transparency and accuracy in the measurement of their fragmenting TV audience. The rapid emergence of CTV has been the lightening rod in exposing the […]