Simplifying The Cross-AV Measurement Challenge
Simplifying the cross-AV measurement challenge “Holistic” cross-media measurement is a euphemism. 2nd March 2023 | 7 minutes Home >> Insights >> Content Hub >> Simplifying the cross-AV measurement challenge Simplifying Cross-AV Measurement: The Central Piece of Ad Measurement Jigsaw to Get Right in 2023 The ad industry has pretty much defined and focused its energies […]
OOH Advertising in Cross-media Campaigns
OOH advertising in Cross-media Campaigns How to measure OOH attribution in the cross-channel context. 12th October 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger audiences Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger […]
Television audience measurement: How to optimize TV advertising campaigns
Television audience measurement How to measure and optimize TV advertising campaigns. 25th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Television audience measurement: How to optimize TV advertising campaigns Developing best practices in using TV next-gen audience measurement solutions to effectively optimize the quality of reach Optimizing quality reach is about […]
Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns
Footfall Attribution Measurement in TV and Cross-media Advertising Campaigns Perks of using ACR technology. 25th May 2022 | 7 minutes Home >> Insights >> Thought Leadership >> Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns Accurate in-store visitation uplift data is key for advertisers to measure campaign effectiveness in […]
CTV Advertising Measurement: How to manage incremental reach
CTV Advertising Measurement How to manage incremental reach. 18th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> CTV advertising: How to manage incremental reach CTV advertisers want more transparency and accuracy in the measurement of their fragmenting TV audience The rapid emergence of CTV has been the lightening rod in exposing the […]