The 8 Cross-Media & TV Advertising Trends In 2023​

Image of a young man watching TV and probably using a streaming bundle through his CTV to have access to different SVOD and AVOD services.

8 Advertising Trends in 2023 The TV & cross-media advertising trends that will shape the ad ecosystem. 23rd January 2023 | 7 minutes Home >> Insights >> Thought Leadership >> 8 TV & cross-media advertising trends that will shape the ad ecosystem What are the top Cross-Media & TV Advertising Measurement Trends in 2023? As we […]

OOH Advertising in Cross-media Campaigns

Image of a BMW DOOH campaign in Times Square New York City (NYC)

OOH advertising in Cross-media Campaigns How to measure OOH attribution in the cross-channel context. 12th October 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger audiences Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger […]

Television audience measurement: How to optimize TV advertising campaigns

Image of a girl watching CTV, BVOD, AVOD, PVOD, or any other kind of VOD service

Television audience measurement How to measure and optimize TV advertising campaigns. 25th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Television audience measurement: How to optimize TV advertising campaigns ​ Developing best practices in using TV next-gen audience measurement solutions to effectively optimize the quality of reach Optimizing quality reach is about […]

Digital TV acronyms: What is what…? And why?

Image of a family bored watching TV, CTV, BVOD, AVOD or SVOD

Digital TV acronyms What is what…? And why? 23rd June 2022 | 5 minutes Home >> Insights >> Thought Leadership >> Digital TV acronyms: What is what…? And why?​ Understanding what the confusing TV and CTV platform acronyms mean, is key to measuring and optimizing TV campaigns When wanting to accurately measure and plan for TV, […]

Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns​

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Footfall Attribution Measurement in TV and Cross-media Advertising Campaigns Perks of using ACR technology. 25th May 2022 | 7 minutes Home >> Insights >> Thought Leadership >> Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns​ Accurate in-store visitation uplift data is key for advertisers to measure campaign effectiveness in […]

CTV advertising: How to manage incremental reach

Image of the thought leadership article CTV advertising: How to manage incremental reach

Measuring CTV Advertising How to manage incremental reach. 18th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> CTV advertising: How to manage incremental reach CTV advertisers want more transparency and accuracy in the measurement of their fragmenting TV audience The rapid emergence of CTV has been the lightening rod in exposing the […]