Simplifying The Cross-AV Measurement Challenge
Simplifying the cross-AV measurement challenge “Holistic” cross-media measurement is a euphemism. 2nd March 2023 | 7 minutes Home >> Insights >> Content Hub >> Simplifying the cross-AV measurement challenge Simplifying Cross-AV Measurement: The Central Piece of Ad Measurement Jigsaw to Get Right in 2023 The ad industry has pretty much defined and focused its energies […]
A Complete Guide to Beatgrid’s Cross-Media Audience Measurement Solution
Complete guide to Beatgrid’s cross-media audience measurement Solution The Benefits of Beatgrid’s Solution for Non-Invasive Media Content Tracking through Passive ACR Technology. 24th February 2023 | 6 minutes Home >> Insights >> Content Hub >> Complete Guide to Beatgrid’s Cross-media Audience Measurement Methodology Passive Automatic Content Recognition (ACR) Technology: Changing the Way We Measure Media […]
Revolutionize TV Ad Attribution and Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement
Cross-Media & TV Ad Attribution Maximize Campaign ROI with Cross-Media Single-Source Passive ACR Measurement. 9th February 2023 | 5 minutes Home >> Insights >> Content Hub >> Revolutionize Cross-Media & TV Ad Attribution With Single-Source Passive ACR Measurement Revolutionize Cross-Media and TV Ad Attribution with Single-Source Passive ACR Measurement The challenges of attributing TV ads […]
The 8 Cross-Media & TV Advertising Trends In 2023
8 Advertising Trends in 2023 The TV & cross-media advertising trends that will shape the ad ecosystem. 23rd January 2023 | 7 minutes Home >> Insights >> Content Hub >> 8 TV & cross-media advertising trends that will shape the ad ecosystem What are the top Cross-Media & TV Advertising Measurement Trends in 2023? As […]
Connected TV Drives Younger Audiences: 20% Of German CTV Users Exclusively Reached Through This Channel
Connected TV Drives Younger Audiences 20% of German CTV users exclusively reached through this channel. 25th October 2022 | 4 minutes Home >> Insights >> Content Hub >> Connected TV Drives Younger Audiences: 20% of German CTV users are exclusively reached through this channel Cross-media audience measurement study by Beatgrid shows that German TV viewing […]
OOH Advertising in Cross-media Campaigns
OOH advertising in Cross-media Campaigns How to measure OOH attribution in the cross-channel context. 12th October 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger audiences Accurate campaign measurement of OOH advertising will improve your cross-media ad efficiency with younger […]
Television audience measurement: How to optimize TV advertising campaigns
Television audience measurement How to measure and optimize TV advertising campaigns. 25th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> Television audience measurement: How to optimize TV advertising campaigns Developing best practices in using TV next-gen audience measurement solutions to effectively optimize the quality of reach Optimizing quality reach is about […]
Digital TV acronyms: What is what…? And why?
Digital TV acronyms What is what…? And why? 23rd June 2022 | 5 minutes Home >> Insights >> Content Hub >> Digital TV acronyms: What is what…? And why? Understanding what the confusing TV and CTV platform acronyms mean, is key to measuring and optimizing TV campaigns When wanting to accurately measure and plan for […]
Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns
Footfall Attribution Measurement in TV and Cross-media Advertising Campaigns Perks of using ACR technology. 25th May 2022 | 7 minutes Home >> Insights >> Thought Leadership >> Perks of using ACR technology for footfall attribution measurement in TV and cross-media advertising campaigns Accurate in-store visitation uplift data is key for advertisers to measure campaign effectiveness in […]
CTV advertising: How to manage incremental reach
Measuring CTV Advertising How to manage incremental reach. 18th May 2022 | 9 minutes Home >> Insights >> Thought Leadership >> CTV advertising: How to manage incremental reach CTV advertisers want more transparency and accuracy in the measurement of their fragmenting TV audience The rapid emergence of CTV has been the lightening rod in exposing the […]
