REACH & INCREMENTALITY
Incremental Reach Across Every Screen
Understand which channels actually grow your audience.
Beatgrid measures incremental reach and cross-platform frequency across CTV, TV, YouTube, digital, audio and OOH using deterministic exposure data.
PRODUCT VISUAL
One View of Campaign Exposure
See how audiences experience your campaign across the media mix.
Incremental reach
Identify which channels deliver new audiences.
Cross-platform frequency
Understand exposure across screens.
Audience overlap
Reveal duplication between platforms.
THE PROBLEM
Platform Reach Is Inflated
Most advertising platforms measure reach inside their own ecosystem. This leads to:
Duplicated audiences
Overstated campaign reach
Inaccurate frequency estimates
The solution
Deterministic Cross-Media Reach Measurement
Beatgrid measures real ad exposure across channels. This creates a true cross-platform reach model.
CAPABILITIES
What You Can Measure
Incremental reach by channel
Understand which platforms bring new audiences.
Cross-platform frequency
Identify the optimal exposure level across screens.
Audience overlap
Reveal duplication between channels.
Campaign benchmarking
Compare performance across campaigns.
Optimize Campaign Reach
Understand how your media mix actually reaches people.