Beatgrid, the Dutch cross-media audience measurement innovator, has been nominated for the international MRS Award for best Media Research company. The prestigious Market Research Society, based in the United Kingdom, has hosted today, Monday 6 December 2021, at 5 pm CET, its virtual ceremony to present who will be the industry’s top thought leaders that are to set the tech market research standards in the coming years.
Thanks to its single-source (ACR) automatic content recognition software based on a TV and radio ad measurement solution, Beatgrid, has revolutionized and inspired change across the industry.
Jane Frost, the CEO at MRS opened the award’s gala with a few words: “Despite everything, this being a bumpy year, and we have all risen to the challenge of the pandemic. The data and insights created by all of us, have been vital to shaping this year’s global governmental and commercial decision-making, hence we need to ensure that this door doesn’t slide shut in 2022.”
After being nominated as a finalist, Daniel Tjondronegoro, Co-Founder at Beatgrid stated: “It’s an incredible achievement to have been nominated for such a prestigious award. Being among all these players is a motivation for us to continue inspiring change and promote the highest professional standards, in this ultra-dynamic industry. Beatgrid’s goal is to challenge the static way in which market and audience measurement studies have been conducted by introducing holistic solutions like ours in the mix.”
Trusted by organizations as renowned as Google, Unilever, P&G, Omnicom, or TTD, Beatgrid has been able to help marketing teams across the globe accurately monitor their audiences through TV content engagement analyses, allowing them to optimize their cross-platform ad spend and maximize their ROI.
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