Incremental Reach
Identify which channels expand reach vs. duplicating audiences.
Linear TV measurement comes from one panel. YouTube and CTV are from each media platform, which are ‘walled gardens’. Brand lift from a recall survey. Footfall from a location vendor. Four sources, four methodologies, four different groups of people.
Now answer: what did each channel actually contribute? You can’t — because no single methodology follows the same people across every touchpoint. Your analytics team knows this. They present the numbers anyway, because there hasn’t been an alternative.
Identify which channels expand reach vs. duplicating audiences.
Understand true exposure across platforms to optimise frequency
Connect verified exposure to brand and conversion outcomes
Measure real ad exposure instead of modeled impressions.
Understand how the same audiences experience campaigns across TV, CTV, YouTube, digital, audio, and OOH.
Evaluate performance across platforms without relying solely on the platform's reporting.

One opt-in panel. Passive audio metering. Every device, from linear TV to apps and browsers.

Lightweight passive audio recognition. Running in the background. Minimal battery impact.

One person. One exposure history. Across every screen.
Beatgrid’s panel is opted-in consumers whose smartphones passively detect media advertising exposure across CTV, Linear TV, BVOD, YouTube, Audio, and OOH — simultaneously. The same people whose reach you’re deduplicating are the same people whose brand perception you’re measuring and the same people whose store visits you’re tracking.
These aren't hard questions. They just require the right measurement.



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Deterministic ACR-based measurement. Not modelled estimates.

Incrementality measurement of all CTV platforms from one source.
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Inform media allocation decisions across TV, YouTube, digital, audio, OOH.
Planning models and the new wave of agentic media tools are only as reliable as the ground truth that grounds them. Modelled inputs compound modelled error. Beatgrid produces deterministic, person-level exposure and outcome data — the human ground truth that calibrates AI-driven planning instead of guessing alongside it. Every campaign you measure becomes a prior your models, and your AI, can trust.
With Beatgrid, OVO turned brand measurement into a growth engine—validating brand media's role in driving growth, shifting budget to higher-performing channels, and building a leaner, insight-led strategy. Brand advertising moved from cost centre to proven growth driver, backed by deterministic data, not assumptions.


Beatgrid technology supports campaigns for leading brands and platforms including Google, McDonald’s, Sanofi, and Coles. These organizations use Beatgrid to understand how advertising performs across fragmented media ecosystems.

Beatgrid’s panel is opted-in consumers whose smartphones passively detect media exposure across CTV, Linear TV, BVOD, YouTube, Audio, and OOH — simultaneously. The same people whose reach you’re deduplicating are the same people whose brand perception you’re measuring and the same people whose store visits you’re tracking.
+12% incremental reach, 1.23× efficiency gain.
37% incremental BVOD reach; the highest brand lift score in the category.
+125% app registrations.
Your CFO stops questioning the media budget. Your agency brings better plans. Your AI plans on data it can trust. Your media investment becomes a strategic advantage — not a leap of faith.

Beatgrid technology supports campaigns for leading brands and platforms including Google, McDonald’s, Sanofi, and Coles. These organizations use Beatgrid to understand how advertising performs across fragmented media ecosystems.
A third-party panel — owned by no platform or agency — verifies what your campaign achieved across every channel. Beatgrid measures exposure at person level across CTV, Linear TV, BVOD, YouTube, Audio, and OOH simultaneously, so reach deduplication, brand lift, and footfall are observed, not modelled.
Most approaches cover one channel deeply or stitch cross-media from different panels. Beatgrid measures reach, brand lift, and footfall on the same panel of people — every outcome linked at person level. One methodology. One source of truth.
Smartphone-based audio recognition passively detects which ads each panellist was exposed to, across every screen. The same people are measured everywhere, so Beatgrid deduplicates reach, measures brand shifts, and tracks store visits on the same individuals.
Yes. Outputs are structured as deterministic priors that calibrate econometric models, planning platforms, and AI-driven planning systems with observed ground truth rather than modelled estimates.
CTV, Linear TV, BVOD, YouTube, digital audio, OOH — on the same people. Six markets: US, UK, Australia, Germany, Canada, India.
Beatgrid measures CTV exposure at person level and deduplicates it against Linear, BVOD, YouTube, and Audio measured on the same panel. Because every channel is observed on the same individuals, incremental reach is calculated directly — not modelled from separate panels.
5.8 million cumulative app installs and approximately 200,000 active panellists across six markets, powered by Beatgrid’s own consumer apps Media Rewards and Jagger. Each market panel is demographically weighted and continuously monitored for representativeness. This footprint powers one of the world's largest, most precise person-level, single-source cross-media audience measurement databases.
Yes — Beatgrid is fully GDPR, CCPA, IAB, ESOMAR, and MRC compliant. No audio is ever stored: the system captures a mathematical fingerprint, not a recording. Every panellist provides double opt-in consent and can withdraw at any time.
Real human panellists whose smartphones passively detect actual ad exposure on actual screens — not modelled estimates, not bid-stream inference, not platform self-reporting. The data is observed at person level, which is why it can serve as ground truth for AI and econometric models.
Yes — BrandBeat compares exposed and matched unexposed panellists from the same panel, with no recall bias because exposure is observed rather than self-reported. The result is channel-level brand lift attribution with cost per lifted user.
Yes — FootfallBeat tracks validated store visits among exposed audiences on the same panel that measured the ad exposure. Incrementality is calculated deterministically against a matched unexposed control — not modelled from bid-stream location data.
Beatgrid is a certified measurement partner for The Trade Desk and Amazon Ads, with measurement activating directly inside your DSP. Data delivery options include dashboard, API, Snowflake Secure Data Share, AWS Clean Rooms, S3, and CSV — compatible with major agency planning platforms.