Reach Beat
Know exactly what CTV added. Not what it claimed.
Prove what every channel actually delivered
- "What did CTV add on top of Linear?" "Did the campaign shift brand perception?" "Did it drive people to the store?" One single-source panel. Three answers. Same people. deterministicly measured.
Big media investments deserve measurement that reconciles across platforms
CTV spend is growing. So is CTV and cross-media fragmentation. Measurement hasn't kept up. Campaigns are either reaching far fewer people than the platforms claim, or hitting the same people far more often than intended, creating a huge frequency challenge. Without independent, single-source measurement, there's no way to know which.
Three products. One complete picture
Before the campaign. During. After
Most cross-media measurement relies on modelled data or aggregated platform reporting, then calls it a "single-source view." Data aggregated from different sources is not a single-source measurement. It's one of the biggest misconceptions in the market, and the accuracy gap is real.
Predict (Coming soon)
Model expected incremental reach before the plan is locked. Allocate budget with evidence, not instinct.
Track
Monitor real reach and frequency as the campaign runs. Catch waste before it compounds. Reallocate mid-flight.
Validate
Prove outcomes after. Brand lift. Footfall. Incremental reach. By channel. By audience. By creative.
The clients who trust us most tested us hardest.
If it doesn't deliver, you don't pay
Every Beatgrid service includes a money-back guarantee. If the measurement quality doesn't match what you were promised, you get a full refund. No questions. No negotiation.
Frequently asked questions
Why isn't our current measurement enough?
Most cross-media numbers come from separate sources, and none of them were built to work together. Unduplicated, independent reach and frequency are hard to get on their own. Brand lift usually means a separate vendor; footfall, another one again. Multiple vendors to answer one question — each with its own sample and its own definition of "exposed." Stitched together, they don't reconcile, so you can't tell whether you reached far fewer people than the platforms claimed or hit the same people far too often. Beatgrid measures reach, brand lift, and footfall on the same people, on one panel — a true single-source view, not aggregated data described as one.
What do Reach Beat, Brand Beat, and Footfall Beat measure?
Reach Beat shows what each channel actually added to your plan — incremental reach and cross-platform frequency. Brand Beat shows which channels moved brand metrics: awareness, consideration, preference. Footfall Beat shows which channels drove people to the store. All three run on the same panel, so the numbers reconcile against each other.
Do we need all three products?
No. Most teams start with one, often Reach Beat, to measure incremental reach, and add the others as questions come up. Because all three solutions measure the same people, anything you add connects to what you've already measured rather than starting a separate dataset.
Does Beatgrid work with the platforms we already buy on?
Yes. Measurement activates through the platforms you're already using—including The Trade Desk, Amazon Ads, Netflix Ads, and Google Ads —so there's no separate pipeline to stand up.
How long does setup take?
It depends on the product and market. For Reach Beat, you provide your creative for encoding, and we handle the rest. For Brand Beat, we align the survey to your existing brand tracker before launch. For Footfall Beat, we confirm your retail locations are in our database and complete geofencing checks. We confirm timing on the scoping call so setup fits your campaign flight.
Can Beatgrid data feed our models and AI planning tools?
Yes. Beatgrid delivers structured data that plugs into media-mix models, attribution stacks, and AI-driven planning — whether run by your team or your agency. It replaces modelled or self-reported inputs with observed, real-world exposure, so those systems calibrate against behavioural ground truth. Delivery is privacy-safe and clean-room-native: no raw data movement, no PII exchange.
What types of advertisers use Beatgrid?
Advertisers across FMCG, retail, QSR, automotive, pharma, energy, and financial services — any brand investing in TV, or video, or cross-media campaigns that need independent proof. Named clients include Google, Virgin, Sanofi, Coles, OVO Energy, McDonald’s, Kmart, Amazon, Burger King, Lidl, and many more.
What if it doesn't deliver?
Every Beatgrid subscription includes a 30-day money-back guarantee. If the measurement quality doesn't meet what we promise, you don't pay, so you can commit budget without committing risk. Talk to our team to scope a starting point against your existing media plan.