For Publishers
Prove your inventory delivers incremental reach — not just impressions. Turn a pricing conversation into a value conversation.
Cross-Media Measurement Solutions
- One measurement platform. Three ways to use it — for publishers, agencies, and advertisers.
Three audiences, one panel
Data output
For agencies
Answer the questions your clients are already asking — what did CTV add, who did we actually reach, did it drive footfall — with measurement, not modelling.
For advertisers
Know what every channel delivered — reach, brand lift, footfall — from one deterministic panel, before, during, and after the campaign.
Products
Data output
Reach Beat
Cross -Media R&F Incrementality Measurement
- Determine incremental R&F by campaign and channel.
- Optimum flighting ratio by stream, by channel (front weight vs consistent).
- Campaign R&F performance vs. competition.
Brand Beat
Cross -Media Brand Lift Measurement
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Measure the brand impact of live TV and video campaigns.
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Best frequency per channel for brand lift.
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Ad creative benchmark allows to build playbook for ad creation.
Footfall Beat
Cross -Media Retail Attribution Measurement
- Incremental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
- Baseline of footfall of competitors (daily, weekly, monthly).
- Benchmark footfall lift by product stream vs. competitors for category HALO.
Technology
Data collection
Frequently asked questions
How is Beatgrid different depending on who's using it?
It's the same single-source, deterministic panel underneath — what changes is the question being asked. Publishers use it to prove inventory value, agencies use it to answer client questions across the full campaign lifecycle, and advertisers use it to measure what each channel actually delivered.
Do I need to pick one solution, or can Beatgrid support multiple roles?
Beatgrid works across all three — an agency running Beatgrid for client reporting and an advertiser Beatgrid measures directly can be looking at the same underlying panel data from two different angles.
What's the difference between Beatgrid's products and its solutions?
Products (Reach Beat, Brand Beat, Footfall Beat) are what Beatgrid measures. Solutions (Publishers, Agencies, Advertisers) are how each audience applies that measurement to their specific goals — pricing, client retention, or campaign proof, respectively.
Is this measurement independent, or tied to a specific platform?
Independent. Beatgrid isn't owned by any DSP, publisher, or platform, which is exactly why the data holds up in negotiations, pitches, and client reviews — it's not marking its own homework.
How do I know which solution page is right for us?
If you're selling inventory, start with Publishers. If you're managing client campaigns across platforms, start with Agencies. If you're the one buying media directly, start with Advertisers.
