Privacy Policy

Last updated: 6 November 2026

Beatgrid Media B.V. ("Beatgrid", "we") is a private company registered in the Netherlands under company number 57458847, with its registered office at Lange Vijverberg 4-5, 2513 AC The Hague. Beatgrid measures media and advertising exposure through consented research panels and is the controller of the personal data described in this policy.

This policy explains what personal data we collect, why, on what legal basis, who we share it with and what rights you have. It covers:

• visitors to beatgrid.co and people who contact us through the website;
• business contacts at clients, prospects, partners and suppliers;
• members of our research panels, in summary. Each panel app has its own privacy policy, which members can read inside the app. Where this policy and an in-app policy differ, the in-app policy applies to that app.

We are a Dutch company. This policy is based on the EU General Data Protection Regulation (GDPR) and the Dutch GDPR Implementation Act, and we apply that standard to everyone whose data we process, wherever they live. Where the law of your country gives you additional rights, such as the UK GDPR, the Australian Privacy Act, Canada's PIPEDA, India's Digital Personal Data Protection Act or US state privacy laws, we honour those too.

Website visitors. When you visit beatgrid.co we collect the usual technical data: IP address, browser and device type, pages visited and how you reached us. Our website runs on HubSpot and uses Google Analytics and Google Search Console to understand how the site is used. You can manage cookies through your browser settings and through the cookie preferences we offer on the site.

People who contact us. If you fill in a form, request a demo, download a report or subscribe to our updates, we collect the details you give us: typically name, work email address, company, job title and your message.

Business contacts. For clients, prospects, partners and suppliers we hold business contact details, contract and invoicing information, and the history of our communication with you. Some of this comes from you directly; some comes from public sources such as LinkedIn or your company website.

Panel members. People who join one of our panel apps give us profile information (such as email address, age, gender and postcode), survey answers and, only with their explicit consent, media exposure data: the app converts audio near the device into a fingerprint on the device and matches it against known content and advertising. Audio is never recorded or stored and a fingerprint cannot be turned back into sound. With separate consent the apps may also measure app usage (Android) and location, so we can recognise visits to stores or exposure to outdoor advertising. Panel members who decline these permissions can still take surveys, refer friends and earn rewards. The full details are in the privacy policy inside each app.

In our research we follow the ESOMAR and IAB codes of conduct.

We use personal data to:

• run, secure and improve our website and respond to your enquiries (legitimate interest);
• send marketing and insights to business contacts who have opted in or whom we may contact under applicable business-to-business rules; you can opt out at any time (consent or legitimate interest);
• manage contracts, deliver our services, invoice and provide support (performance of a contract);
• operate our research panels: invite members to surveys, recognise which media and advertising they have been exposed to, pay out rewards, verify accounts and prevent fraud (contract for the panel relationship; explicit consent for audio recognition, app usage and location measurement);
• produce aggregated, anonymised research reports for our clients on audience reach and advertising effect;
• meet our legal obligations, for example tax and accounting rules (legal obligation).

We do not use personal data to make automated decisions that have legal or similarly significant effects on you.

We do not sell personal data. Our clients receive aggregated and anonymised results only. They never receive the personal data of individual panel members, and they cannot identify any individual from what we deliver.

We share personal data with:

• Processors that work for us under a data processing agreement: Amazon Web Services (hosting and SMS), HubSpot (website and CRM), Google (website analytics), Tango (rewards), Alchemer (surveys), Zendesk (support) and Anthropic (in-app support chat). They may only process data on our instructions.
• Group companies. Beatgrid Media B.V. and its sister company BeatPlus B.V. may share panel data with each other, for example to invite members of one panel to a survey run by the other. Both companies apply the same privacy standards.
• Authorities, where we are legally obliged to, for example the tax authorities, or the police when they make a specific and lawful request.
• A buyer or successor, if Beatgrid or substantially all of its assets are sold or merged, in which case personal data may be transferred to the new owner under the same protections as this policy.

Our systems run on Amazon Web Services. Panel data is stored in the region where it is collected wherever possible. Because our panels run in the United Kingdom, Australia, Germany, Canada, India and the United States, and some of our processors operate internationally, personal data may cross borders. Transfers out of the European Economic Area or the United Kingdom take place only to countries with an adequacy decision, or under appropriate safeguards such as the EU Standard Contractual Clauses or the UK International Data Transfer Agreement.

We protect personal data with technical and organisational measures appropriate to the risk, including encryption in transit, access on a need-to-know basis and confidentiality obligations for everyone who works with us. If a personal data breach occurs that is likely to put you at risk, we will inform you and the relevant supervisory authority as the law requires.

We keep personal data no longer than necessary for the purpose it was collected for, or than the law requires. As a general rule:

• website analytics data is kept for the period set in our analytics tool and then deleted or aggregated;
• enquiry and marketing data is kept while we have an active relationship with you and is deleted when you ask us to stop;
• client, partner and supplier data is kept for the duration of the relationship and afterwards only as long as Dutch law requires, for example seven years for financial records;
• panel member data is deleted automatically two years after collection, or anonymised sooner. When a panel member deletes their account, their data is removed from our live systems without undue delay and from backups within 12 months at the latest.

You have the right to:

• access the personal data we hold about you and receive a copy;
• have incorrect or incomplete data corrected;
• have your data erased, where there is no good reason for us to keep it;
• restrict how we use your data while a question about it is resolved;
• receive the data you gave us in a structured, machine-readable format and have it transferred to another organisation;
• object to processing based on our legitimate interest, including direct marketing, at any time;
• withdraw consent at any time, without affecting what was done before you withdrew it.

Send your request to legal@beatgridmedia.com or write to Beatgrid Media B.V., Lange Vijverberg 4-5, 2513 AC The Hague, the Netherlands. We reply within one month. If a request is complex we may take up to two further months and will tell you if so. Exercising your rights is free of charge. We may ask you to verify your identity before we act on a request.

If you are not satisfied with how we handle your data, you can complain to the Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl) or to the supervisory authority in your own country.

Our website, services and panels are not directed at children. We do not knowingly collect personal data from anyone under 18, and our panel apps do not accept members under 18. If you believe a child has given us personal data, contact us and we will delete it.

We may update this policy when our services, our processors or the law change. The date at the top shows when it was last revised. Material changes that affect panel members are announced in the apps. We will not use changes to this policy to reduce your rights over data we already hold without asking you first.