Beatgrid gives publishers third-party, deterministic measurement they can take into the buying conversation. Instead of pitching with self-reported audience data — which advertisers discount — you can prove your inventory delivers incremental reach, defend premium pricing, and benchmark your audience against competitors using a panel buyers already trust.

Advertisers aren't buying reach in isolation — they're buying incremental reach, audiences they can't get from Linear TV or another CTV platform. Self-reported audience data is the right answer to the wrong question. What closes deals is independent measurement from a panel the advertiser already accepts as a measurement source.

Beatgrid measures the same audiences across CTV, Linear TV, YouTube, digital, audio, and OOH using one panel. That means we can show buyers exactly which of your viewers are unique — additive to their Linear or competitor CTV plan rather than the same viewers on a different screen — backed by deterministic exposure data, not modelled estimates.

When you can prove your inventory reaches hard-to-reach audiences — younger demographics, light Linear viewers, cord-cutters — you have a defensible case for premium CPMs. Beatgrid gives you the third-party data to back the pricing conversation, in the form your buyer's analytics team is already evaluating with.

Yes. Beatgrid is a certified measurement partner for The Trade Desk and Amazon Ads. When you pitch Beatgrid measurement, your advertisers can activate it through the DSPs they're already running campaigns on — no new procurement, no separate measurement pipeline.

Amazon Ads partnered with Beatgrid to measure the incremental reach of Amazon Prime Video advertising — demonstrating that Prime Video reaches audiences genuinely additive to Linear TV and other CTV platforms. The same approach works across CTV publishers, broadcasters, and walled gardens.

Talk to our team. We'll walk through your audience, the buyers you're trying to convince, and the right starting point — typically a measurement study that demonstrates your incremental contribution to a buyer's media plan, then scales into an always-on benchmark you can reference in every pitch.