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Your clients are asking questions your tools can't answer

  • What did CTV add to Broadcaster on demand (BVOD)? "Are we reaching new people?" "Can you prove the campaign generated real outcomes?" These aren't unreasonable questions. They just require measurement most agencies don't yet have access to.
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You're being asked to prove incrementality

The media landscape changed. Most measurements didn't change enough. Your clients are running campaigns across 5+ channels simultaneously, and they want to know what each one actually contributed, not what each channel's own measurement tool claims.

The problem: most cross-media measurement is either channel-specific (and biased) or modelled cross-media from multiple sources (and unverifiable). Neither holds up in a client review. Neither wins a pitch.

Beatgrid is the independent single-source measurement layer that sits above all channels, owned by no platform, biased toward none, tracking an individual across screens and channels.


From pitch to proof — measurement that serves the full agency workflow

pre-campagin

Pre-campaign

Build evidence-based media plans using Beatgrid's panel data. Show clients which channel adds incremental reach before committing budget. Win pitches with data, not intuition.
In-campaign

In-campaign

Monitor cross-media reach and frequency in real time. Identify frequency waste. Reallocate mid-flight. Show clients you're actively optimising, not just reporting.
Post-campaign

Post-campaign

Deliver reports that prove incremental outcomes by channel. Build the evidence base that deepens the client relationship and justifies next year's budget or next campaign's budget.
Map this to your client workflow

The agencies that trust us most have been with us longest

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60+ studies over 6 years. The relationship started with one cross-media reach study and expanded because the evidence kept accumulating.

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Including the landmark Google SuperPanel project, submitted for the 2023 ANA Genius Awards.

Trusted by the most experienced teams

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Alex Williams

Head of Planning at
Essence Mediacom Sydney  

“5+ years of partnering with Beatgrid, they remain my go-to for behavioural tracking. Their methodology doesn’t just provide data; it provides confidence to act.” 

Lillian Zrim

Lillian Zrim

 Head of Research at PHD Media Australia 

“We believe Beatgrid stands out in our market for its robust, deterministic methodology that is uniquely grounded in behavioural tracking.” 

One subscription. Unlimited client campaigns

Beatgrid's agency subscription gives your team unlimited measurement access across all client campaigns within your tier — no per-study fees, no surprise invoices, no "that study wasn't included."

White-label reporting. API access. Dedicated agency success manager.

Book an agency briefing

Frequently asked questions

What does Beatgrid offer agencies?

Beatgrid is the independent measurement layer that sits above every channel — owned by no platform, biased toward none. Agencies use Beatgrid to answer the questions clients are now asking that platform reporting and traditional tools can't: what did CTV actually add, are we reaching new people, and can we prove media drove the outcome?

Why don't existing measurement tools answer those questions?

Most cross-media measurement is either channel-specific (and biased toward that channel) or cross-media but modelled — built on identity-graph stitching that breaks as cookies and IDs disappear. Beatgrid is single-source: one panel, one method, every channel. Deterministic exposure across CTV, Linear, YouTube, digital, audio, and OOH.

How does Beatgrid fit into our agency workflow?

We support the full workflow. Pre-campaign: build evidence-based media plans using panel data — show clients where CTV adds incremental reach to their existing buy. In-campaign: monitor cross-media reach and frequency in real time, identify frequency waste, reallocate mid-flight. Post-campaign: deliver reports proving incremental outcomes by channel.

Can we use Beatgrid across all our clients, or campaign-by-campaign?

Both. Our agency subscription gives your team unlimited measurement access across all client campaigns — with white-label reporting, API access, and a dedicated agency success manager — so measurement becomes a standard layer in every plan rather than a one-off study you have to scope and bill for.

Which agencies already use Beatgrid?

Long-standing partners include PHD (60+ studies over 6 years, starting with one cross-media reach study and expanding) and GroupM (including the landmark Google SuperPanel project, submitted for the 2023 ANA Genius Awards). Essence Mediacom, MediaCom Analytics, and other holding-co teams also work with us.

Can we white-label the data and reports for clients?

Yes. The agency subscription includes white-label reporting and API access, so the measurement layer integrates into your existing client deliverables and dashboards rather than forcing clients to log into another vendor's portal.

How does this help us defend retention and grow accounts?

When your team can answer “what did CTV add?” with deterministic data — and prove incremental outcomes by channel after the fact — you build the evidence base that makes the next plan, the next budget conversation, and the next renewal easier. Measurement becomes a moat, not a line item.