Technology
Data collection
Products
Data output
R&F Beat
Cross-Media R&F
Incrementality Measurement
- Determine incremental R&F by campaign and channel.
- Optimum flighting ratio by stream, by channel (front weight vs consistent).
- Campaign R&F performance vs. competition.
Brand Beat
Cross-Media
Brand Lift Measurement
- Measure the brand impact of live TV and video campaigns.
- Best frequency per channel for brand lift.
- Ad creative benchmark allows to build playbook for ad creation.
Footfall Beat
Cross-Media
Retail Attribution Measurement
- Incrmental reach of CTV (BVOD & AVOD), TV, YouTube, OOH, and Radio.
- Baseline of footfall of competitors (daily, weekly, monthly).
- Benchmark footfall lift by product stream vs. competitors for category HALO.
An award winning solution
Recognized as a cross-media measurement industry-leader.
