Bayesian MMM Priors — A Practical Guide
Clean-Room Integration Guide — UID2, RampID, Snowflake, AWS Clean Rooms, Habu
Cross-Media Reach Deduplication — Methodology
AI Calibration Loop — Architecture Overview
Human-Verified Exposure — Methodology Whitepaper
See how advertisers measure real marketing impact.
How OVO Energy proved the impact of brand advertising and optimised its media mix with Beatgrid
McDonald’s Germany combined linear and Connected TV to boost app registrations and reveal younger audiences through cross-media measurement.
Vevo expanded reach among younger audiences, delivering twice the incremental 18–34 viewers compared to traditional TV and BVOD.
Sanofi used BVOD to drive incremental reach, achieving 37% target audience reach and improving campaign efficiency across TV channels.
Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.
Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.
Cinema First used Connected TV to achieve 100% incremental reach, expanding audiences beyond BVOD and driving strong campaign engagement.
Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.
