Case study

OVO Energy

OVO Energy partnered with Beatgrid to prove the impact of its brand advertising and optimise its media mix through cross-media measurement.

McDonald's Germany used linear and Connected TV together to drive app sign-ups and uncover younger viewers via cross-media measurement.

Vevo expanded reach among younger audiences, delivering twice the incremental 18–34 viewers compared to traditional TV and BVOD.

Cinema First used Connected TV to achieve 100% incremental reach, expanding audiences beyond BVOD and driving strong campaign engagement.

Google used a single-source ACR panel to measure cross-channel reach, frequency, and brand impact across media campaigns.

Sanofi used BVOD to drive incremental reach, achieving 37% target audience reach and improving campaign efficiency across TV channels.

Telfast's cross-media BVOD strategy, measured by Beatgrid, drove 2x brand growth and 1.65M incremental households beyond linear TV.

Belong used cross-media measurement to optimize TV buying strategy, improving efficiency and delivering significant cost savings across campaigns.

Coach used Beatgrid to identify YouTube as the top on-target driver for women 18–34 and pinpoint the creatives driving the strongest brand lift.

Coles optimized its media mix using cross-media measurement, achieving 1600% ROI and significant cost savings across campaigns.