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The 5 EU startups disrupting the media

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Beatgrid among the top 5 EU startups disrupting the media industry

Technology advancements and new consumer behaviors and expectations have completely reshaped the media landscape. From your go-to source for news to adding VR to your media assets, startups are constantly innovating in the sphere to enrich the media experience for the end-user.

1. Autheos
Believing that brand and product videos improve sales conversion rates on e-commerce sites, the Amsterdam-based startup Autheos introduced a video intelligence platform, enabling customers’ videos to be seen by the right people, in the relevant context, and in the most effective way possible. At the same time, they analyze the engagement and impact of video marketing campaigns and provide tools to optimize their impact. Bol.com, Blokker, L’oreal, and Lego are already on their client list.

2. Bidooh
A Manchester-based digital billboard advertising platform. Their digital billboards use facial recognition cameras to identify characteristics of passers-by, and subsequently, that information can be used by users of the platform to tailor ads accordingly. They simply need to create their advertisement, choose screen locations, set their advertising budget, and publish their ad. Moreover, they can pay afterward using normal currency or a digital currency created by Bidooh, called DOOH Token.

3. Molotov
Based in Paris and created by media professionals Jean-David Blanc, founder of AlloCiné, Pierre Lescure, founder of Canal+, and Jean-Marc Denoual of TF1, Molotov was launched in 2015 to offer a new way for audiences to watch television and explore TV content. What they had in mind was to offer a streaming platform that provides online access to all TV channels, including live content, previously aired TV shows, and upcoming movies. The best part: you can watch at your own pace on all your devices. The company passed the one million user mark just nine months after its launch.

4. Narrativa
Founded in 2015 with the idea of transforming data into text, in an automatic, smart, and scalable way, Narrativa developed AI technology that takes complex data sets and transforms them into human narratives. So far they have been helping companies in the media, e-commerce, and enterprise reporting space by delivering news reports, earnings reports, product descriptions, etc. They have expanded to sports and finance entering the Sportradar’s Accelerator Program and Plug and Play ADGM – Fintech program.

5. Beatgrid
Founded in 2014 and headquartered in the Netherlands, Beatgrid has developed Automatic Content Recognition (ACR) technology, which can convert any music, video, TV, or radio sounds into data and action. The company has a suite of products R&F Beat, Brand Beat, and Footfall Beat, that allow them to offer a single-source and full-funnel cross-media audience measurement solution to their clients.

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