Reshaping Cross-media
Ad Effectiveness Measurement

Single-Source Ad Measurement

Measure Incremental reach & ad effectiveness on the same person across the entire customer journey.

Optimize Cross-Media Campaigns
for Accurate Advertising Effectiveness

Stop Using Claimed Ad Exposure Data

Avoid Wasting media budget On Ineffective Media Investments.

Beware of using claimed ad exposure data that relies on inaccurate Big Data, data fusions, and modeling to match individual people with media exposure.
Without a Single-Source solution, there is always a painful lack of precision in cross-media R&F and Brand Lift metrics.

Non-IP-Based Measurement

IP-based tracking & Big Data just don't make the cut in 2024.

With consumers being increasingly privacy-centric cookie-based or IP-matching solutions are not reliable.

As the ‘cookie’ approach fades away and IP-matching-based solutions measure devices rather than individuals, you will only achieve imprecise results for the millions of ad spend invested in your campaigns.