<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">
  <channel>
    <title>Content Hub</title>
    <link>https://beatgrid.co/content-hub</link>
    <description>Thought Leadership: Learn More On The Latest Cross-Market Insights, Industry Hot-Topics, Trends, Webinars &amp; Events.</description>
    <language>en</language>
    <pubDate>Mon, 28 Sep 2026 14:36:11 GMT</pubDate>
    <dc:date>2026-09-28T14:36:11Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>What Domino's UK Found When They Measured Across All Four Channels</title>
      <link>https://beatgrid.co/content-hub/what-dominos-uk-found-when-they-measured-across-all-four-channels</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/what-dominos-uk-found-when-they-measured-across-all-four-channels" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/dominos-uk-plant-based-pizza-alternatives.jpg" alt="What Domino's UK Found When They Measured Across All Four Channels" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt;May 13th 2026&lt;/li&gt; 
 &lt;li&gt;5 minutes&lt;/li&gt; 
&lt;/ul&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/what-dominos-uk-found-when-they-measured-across-all-four-channels" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/dominos-uk-plant-based-pizza-alternatives.jpg" alt="What Domino's UK Found When They Measured Across All Four Channels" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt;May 13th 2026&lt;/li&gt; 
 &lt;li&gt;5 minutes&lt;/li&gt; 
&lt;/ul&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fwhat-dominos-uk-found-when-they-measured-across-all-four-channels&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Mon, 28 Sep 2026 14:36:11 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/what-dominos-uk-found-when-they-measured-across-all-four-channels</guid>
      <dc:date>2026-09-28T14:36:11Z</dc:date>
    </item>
    <item>
      <title>Beatgrid Wins Best Use of Insight &amp; Research, Campaign UK Awards 2026</title>
      <link>https://beatgrid.co/content-hub/beatgrid-wins-best-use-of-insight-research-campaign-uk-awards-2026</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/beatgrid-wins-best-use-of-insight-research-campaign-uk-awards-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/1779455769186.jpg" alt="Beatgrid Wins Best Use of Insight &amp;amp; Research, Campaign UK Awards 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;br&gt; 
&lt;br&gt; 
&lt;ul&gt; 
 &lt;li&gt;5 minutes&lt;/li&gt; 
&lt;/ul&gt; 
&lt;br&gt; 
&lt;h2&gt;How Independent Audio Measurement Helped OVO and Goodstuff Prove What Audio Was Actually Contributing to Brand Growth&amp;nbsp;&lt;/h2&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;span&gt;Beatgrid has been named winner of Best Use of Insight &amp;amp; Research at the Campaign UK Audio Advertising Awards , recognition for research that set out to answer a question the audio industry has argued about for years without a definitive way to settle it: what is audio actually contributing to brand growth, and how does it perform once you account for everything else in the media mix?&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/beatgrid-wins-best-use-of-insight-research-campaign-uk-awards-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/1779455769186.jpg" alt="Beatgrid Wins Best Use of Insight &amp;amp; Research, Campaign UK Awards 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;br&gt; 
&lt;br&gt; 
&lt;ul&gt; 
 &lt;li&gt;5 minutes&lt;/li&gt; 
&lt;/ul&gt; 
&lt;br&gt; 
&lt;h2&gt;How Independent Audio Measurement Helped OVO and Goodstuff Prove What Audio Was Actually Contributing to Brand Growth&amp;nbsp;&lt;/h2&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;span&gt;Beatgrid has been named winner of Best Use of Insight &amp;amp; Research at the Campaign UK Audio Advertising Awards , recognition for research that set out to answer a question the audio industry has argued about for years without a definitive way to settle it: what is audio actually contributing to brand growth, and how does it perform once you account for everything else in the media mix?&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fbeatgrid-wins-best-use-of-insight-research-campaign-uk-awards-2026&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Thu, 24 Sep 2026 14:17:59 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/beatgrid-wins-best-use-of-insight-research-campaign-uk-awards-2026</guid>
      <dc:date>2026-09-24T14:17:59Z</dc:date>
    </item>
    <item>
      <title>Beatgrid Wins Best Media Research Tracking at Adwanted UK Media Research Awards 2026</title>
      <link>https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works-2</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works-2" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/1772715952977.jpg" alt="Beatgrid Wins Best Media Research Tracking at Adwanted UK Media Research Awards 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt;May 7th 2026&amp;nbsp;&lt;/li&gt; 
 &lt;li&gt;5 minutes&lt;/li&gt; 
&lt;/ul&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works-2" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/1772715952977.jpg" alt="Beatgrid Wins Best Media Research Tracking at Adwanted UK Media Research Awards 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt;May 7th 2026&amp;nbsp;&lt;/li&gt; 
 &lt;li&gt;5 minutes&lt;/li&gt; 
&lt;/ul&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fwhen-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works-2&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Thu, 24 Sep 2026 14:17:28 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works-2</guid>
      <dc:date>2026-09-24T14:17:28Z</dc:date>
    </item>
    <item>
      <title>When Marketing Gets Spooky: How Cross Media Measurement Can Unmask What Really Works</title>
      <link>https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/c69d36d4-8bb8-4ea5-ba9d-fac440915d61_2000x1333.jpg" alt="When Marketing Gets Spooky: How Cross Media Measurement Can Unmask What Really Works" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; October 9th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/c69d36d4-8bb8-4ea5-ba9d-fac440915d61_2000x1333.jpg" alt="When Marketing Gets Spooky: How Cross Media Measurement Can Unmask What Really Works" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; October 9th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fwhen-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Mon, 06 Oct 2025 12:25:22 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/when-marketing-gets-spooky-how-cross-media-measurement-can-unmask-what-really-works</guid>
      <dc:date>2025-10-06T12:25:22Z</dc:date>
    </item>
    <item>
      <title>The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)</title>
      <link>https://beatgrid.co/content-hub/the-truth-about-autumn-media-spend-and-why-cross-media-measurement-is-non-negotiable</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/the-truth-about-autumn-media-spend-and-why-cross-media-measurement-is-non-negotiable" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/Untitled-design-4.png" alt="The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; September 25th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/the-truth-about-autumn-media-spend-and-why-cross-media-measurement-is-non-negotiable" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/Untitled-design-4.png" alt="The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; September 25th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fthe-truth-about-autumn-media-spend-and-why-cross-media-measurement-is-non-negotiable&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Mon, 22 Sep 2025 13:44:20 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/the-truth-about-autumn-media-spend-and-why-cross-media-measurement-is-non-negotiable</guid>
      <dc:date>2025-09-22T13:44:20Z</dc:date>
    </item>
    <item>
      <title>Why Back-to-School Season Demands Cross Media Measurement Precision</title>
      <link>https://beatgrid.co/content-hub/why-back-to-school-season-demands-cross-media-measurement-precision</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/why-back-to-school-season-demands-cross-media-measurement-precision" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/MV5BMTQ0MDQ3OTYwNV5BMl5BanBnXkFtZTcwNDYxNTI5Mw@@__V1_.jpg" alt="Why Back-to-School Season Demands Cross Media Measurement Precision" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; September 9th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; &lt;b&gt;Why Back-to-School Season Demands Cross Media Measurement Precision&lt;/b&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/why-back-to-school-season-demands-cross-media-measurement-precision" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/MV5BMTQ0MDQ3OTYwNV5BMl5BanBnXkFtZTcwNDYxNTI5Mw@@__V1_.jpg" alt="Why Back-to-School Season Demands Cross Media Measurement Precision" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; September 9th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; &lt;b&gt;Why Back-to-School Season Demands Cross Media Measurement Precision&lt;/b&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fwhy-back-to-school-season-demands-cross-media-measurement-precision&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Tue, 09 Sep 2025 08:47:15 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/why-back-to-school-season-demands-cross-media-measurement-precision</guid>
      <dc:date>2025-09-09T08:47:15Z</dc:date>
    </item>
    <item>
      <title>Are We Still Targeting the Living Room Sofa?</title>
      <link>https://beatgrid.co/content-hub/are-we-still-targeting-the-living-room-sofa</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/are-we-still-targeting-the-living-room-sofa" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/20250903_1141_Dual-Screening-Relaxation_simple_compose_01k47f5309e0n8pfr5cgeh4e07.png" alt="Are We Still Targeting the Living Room Sofa?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; August 28th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; &lt;b&gt;Are We Still Targeting the Living Room Sofa?&lt;/b&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/are-we-still-targeting-the-living-room-sofa" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/20250903_1141_Dual-Screening-Relaxation_simple_compose_01k47f5309e0n8pfr5cgeh4e07.png" alt="Are We Still Targeting the Living Room Sofa?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; August 28th 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; &lt;b&gt;Are We Still Targeting the Living Room Sofa?&lt;/b&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fare-we-still-targeting-the-living-room-sofa&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Wed, 03 Sep 2025 09:49:04 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/are-we-still-targeting-the-living-room-sofa</guid>
      <dc:date>2025-09-03T09:49:04Z</dc:date>
    </item>
    <item>
      <title>Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon</title>
      <link>https://beatgrid.co/content-hub/mayhem-in-may-why-cross-media-measurement-is-the-cmos-secret-weapon</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/mayhem-in-may-why-cross-media-measurement-is-the-cmos-secret-weapon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/Untitled-design-67.png" alt="Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; May 26th 2025 | &lt;/li&gt; 
 &lt;li&gt; 6 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; &lt;b&gt;Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon&lt;/b&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/mayhem-in-may-why-cross-media-measurement-is-the-cmos-secret-weapon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/Untitled-design-67.png" alt="Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; May 26th 2025 | &lt;/li&gt; 
 &lt;li&gt; 6 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; &lt;b&gt;Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon&lt;/b&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fmayhem-in-may-why-cross-media-measurement-is-the-cmos-secret-weapon&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Mon, 26 May 2025 11:35:36 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/mayhem-in-may-why-cross-media-measurement-is-the-cmos-secret-weapon</guid>
      <dc:date>2025-05-26T11:35:36Z</dc:date>
    </item>
    <item>
      <title>How Coachella Became the Ultimate Stress Test for Cross Media Measurement</title>
      <link>https://beatgrid.co/content-hub/how-coachella-became-the-ultimate-stress-test-for-cross-media-measurement</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/how-coachella-became-the-ultimate-stress-test-for-cross-media-measurement" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/10virus-coachella1-superJumbo.jpg" alt="How Coachella Became the Ultimate Stress Test for Cross Media Measurement" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; 24th April 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; How Coachella Became the Ultimate Stress Test for Cross Media Measurement&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/how-coachella-became-the-ultimate-stress-test-for-cross-media-measurement" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/10virus-coachella1-superJumbo.jpg" alt="How Coachella Became the Ultimate Stress Test for Cross Media Measurement" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; 24th April 2025 | &lt;/li&gt; 
 &lt;li&gt; 5 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; How Coachella Became the Ultimate Stress Test for Cross Media Measurement&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fhow-coachella-became-the-ultimate-stress-test-for-cross-media-measurement&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Wed, 23 Apr 2025 12:51:02 GMT</pubDate>
      <author>sharon.cuevas@beatgridmedia.com (Sharon Cuevas)</author>
      <guid>https://beatgrid.co/content-hub/how-coachella-became-the-ultimate-stress-test-for-cross-media-measurement</guid>
      <dc:date>2025-04-23T12:51:02Z</dc:date>
    </item>
    <item>
      <title>How Marketers Are Scoring New Audiences with the NFL Playbook</title>
      <link>https://beatgrid.co/content-hub/how-marketers-are-scoring-new-audiences-with-the-nfl-playbook</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/how-marketers-are-scoring-new-audiences-with-the-nfl-playbook" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/Patrick-Mahomes-and-the-Chiefs-A-Playbook-for-Advertisers-Using-Beatgrids-Precision-in-Cross-Media-Measurement.webp" alt="How Marketers Are Scoring New Audiences with the NFL Playbook" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; 24th October 2024 | &lt;/li&gt; 
 &lt;li&gt; 4 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; Winning the Play: How Marketers, Like the Chiefs, Are Dominating Live Events and Finding New Audiences&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://beatgrid.co/content-hub/how-marketers-are-scoring-new-audiences-with-the-nfl-playbook" title="" class="hs-featured-image-link"&gt; &lt;img src="https://beatgrid.co/hubfs/Imported_Blog_Media/Patrick-Mahomes-and-the-Chiefs-A-Playbook-for-Advertisers-Using-Beatgrids-Precision-in-Cross-Media-Measurement.webp" alt="How Marketers Are Scoring New Audiences with the NFL Playbook" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;ul&gt; 
 &lt;li&gt; 24th October 2024 | &lt;/li&gt; 
 &lt;li&gt; 4 minutes &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;&lt;a href="https://beatgrid.co/"&gt;Home&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/"&gt;Insights&lt;/a&gt; &amp;gt;&amp;gt; &lt;a href="https://beatgrid.co/insights/blog/"&gt;Content Hub&lt;/a&gt; &amp;gt;&amp;gt; Winning the Play: How Marketers, Like the Chiefs, Are Dominating Live Events and Finding New Audiences&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5039828&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fbeatgrid.co%2Fcontent-hub%2Fhow-marketers-are-scoring-new-audiences-with-the-nfl-playbook&amp;amp;bu=https%253A%252F%252Fbeatgrid.co%252Fcontent-hub&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Hub</category>
      <pubDate>Thu, 24 Oct 2024 11:00:34 GMT</pubDate>
      <author>ian.hobkirk@beatgrid.co (Ian Alastair Hobkirk)</author>
      <guid>https://beatgrid.co/content-hub/how-marketers-are-scoring-new-audiences-with-the-nfl-playbook</guid>
      <dc:date>2024-10-24T11:00:34Z</dc:date>
    </item>
  </channel>
</rss>
