Market Research Agencies
Benchmark cross-media footfall lift by product stream vs competitors for category HALO.
Challenges for Market Research Companies
Accurate cross-media audience reach
With cross-channel advertising, the ability to reach the desired target audience has become a major complication.
Gaps in measurement
Very few industry players are giving companies the real-time single-source solutions they need, to track their cross-screen advertising campaigns.
Fragmented cross-media landscape
Reduce the struggle of accurately reaching the cross-media target audience of your clients’ campaign.
TV & CTV data
Accurately launching TV and CTV (BVOD & AVOD) campaigns won’t be a threat to your audience measurement efforts.
Cross-Media Brand Lift Measurement
Challenged by full-funnel cross-media attribution?
Let's work together!
Creating a single-source panel that provided mid-campaign reads and evaluates the halo impact of cross-campaign exposure in the UK.
Measuring BVOD and linear TV incremental reach and validating the various buying cross-channel tactics in the different regions of Australia.
Designing a digital strategy to drive higher video engagement in premium content environments, and proving the incremental reach of CTV.