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Industry Hot Topics

Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement | Mi3

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The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)

The Truth About Autumn Media Spend (And Why Cross Media Measurement Is Non-Negotiable)

Why Back-to-School Season Demands Cross Media Measurement Precision

Why Back-to-School Season Demands Cross Media Measurement Precision

Are We Still Targeting the Living Room Sofa? How Cross-Media Measurement Turns Split Attention into Strategic Advantage

Are We Still Targeting the Living Room Sofa?

Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon

Mayhem in May: Why Cross Media Measurement Is the CMO’s Secret Weapon

How Coachella Became the Ultimate Stress Test for Cross Media Measurement

How Coachella Became the Ultimate Stress Test for Cross Media Measurement

Patrick Mahomes raising his arms in victory, symbolizing how brands leverage Beatgrid’s cross-media measurement tools to capture and engage diverse audiences across multiple platforms.

How Marketers Are Scoring New Audiences with the NFL Playbook

A group of trendy Gen Z and Millennial shoppers, dressed in casual and stylish clothing, focus on their smartphones while walking through a vibrant store. The scene highlights their digital-first lifestyles and engagement with technology.

CMOs Are Wrong… If They Keep Clinging to Linear TV and Ignoring Gen Z and Millennials

Image of Tom Brady with the Buccaneers and how the Super Bowl Proves the Need for Accurate Measurement of Ad Campaigns with CTV App-Broadcasted Live Events

How the Super Bowl Proves the Need for Accurate Measurement of CTV Live-Event Ad Campaigns

Image of the cookie monster - eating advertising measurement cookies

Are Traditional IP-based & Cookie-based Cross-Media Measurement Solutions Obsolete?

The world's largest advertisers are already working with Beatgrid